Filed under: A/B Testing, Behavioural Targeting, Testing | Tags: Display Ads, Dotomi, Multivariate Testing
Web ads are getting smarter and smarter. Dotomi, a Chicago interactive agency, announced a new multivariate testing methodology yesterday for banner ads. It follows Web users around to determine which ads ultimately work best — not to make users click, but to persuade them to buy.
Dotomi COO Ken Treske says clients saw anywhere from 5 to 15 percent improvement in customer conversions, on average, by incorporating the methodology into their campaigns, and some saw bumps as high as 47 percent.
Filed under: A/B Testing, Forms, Multivariate Testing, Testing | Tags: Hiconversion, Multivariate Testing, Testing Calculator
I came across this great little calculator from Hi-Conversion today.
If you’re looking to run a multivariate landing page test and want to know how long you’ll need to get a statistically relevant sample size, then have a play with this simple online calculator.
More: http://www.hiconversion.com/ajax/public/test-duration-calculator-for-adaptive-multivariate-test.htm
Filed under: A/B Testing, Multivariate Testing | Tags: A/B Testing, Multivariate Testing, Sitespect
Sitespect have just realeased a video that I think we can all relate too. When marketing want to test, how long does it actually take before it gets implemented?
With Sitespect there is no need for page tagging or IT involvment. A marketers dream app 
http://www.sitespect.com/video/corporate_video.shtml
