Filed under: Ad Exchange, Ad Network, Behavioural Targeting, Privacy | Tags: Behavioural Targeting, House of Representatives, Online Advertising, Privacy
On Thursday, the House of Representatives subcommittees on communication and consumer protection plan to hold a joint hearing to discuss online advertising and privacy.
The lawmakers will hear testimony from online giants like Google (GOOG - news - people ), Facebook and Yahoo! ( YHOO -news - people ), as well as privacy advocates.
The digital advertising industry will be watching for signs that Congress is preparing regulation that could limit so-called “behavioral advertising,” the fine-grained ad-targeting methods used by companies like Google property DoubleClick and Microsoft (MSFT - news - people ) unit Aquantive.
More: http://www.forbes.com/2009/06/17/online-advertising-privacy-technology-security-congress.html
Filed under: Research, Search | Tags: Google, Privacy, University of California
When asked about online privacy, most people say they want more information about how they are being tracked and more control over how their personal information is used.
Those consumer expectations are rarely in line with the data collection practices of Internet companies, which often collect information about their users not only on their own sites, but also when those users visit other sites across the Web.
Those are some of the central findings of a new privacy study conducted by a group of graduate students at the University of California, Berkeley, which was released late Monday.
More: http://knowprivacy.org/
Yahoo reported last week that it would limit to 90 days the time it holds some personally identifiable information related to searches to address growing concerns from privacy advocates, policy makers and government regulators.
