Will Scully-Power: Managing Director, Datarati


Facebook Analytics :: 2 New Applications for Measuring your social data
October 9, 2009, 10:49 pm
Filed under: Analytics, Social Media | Tags: ,

Facebook Analytics

This past week we saw a couple new Facebook applications gain millions of users— and they weren’t social games.

Both offer interesting statistical analyses about your Facebook data (as well as alliteration).

One is called Status Statistics and it looks at all of your status updates on Facebook, and figures out a surprising amount about you.

The other app is called Friend Facts, and it looks at all of the profile data about your friends, and figures out things like which TV shows and books are most popular with your friends.

More: http://www.insidefacebook.com/2009/10/08/two-apps-for-analyzing-you-and-your-friends-on-facebook/



Omniture Releases Analytics Tools for Facebook
May 28, 2009, 10:46 pm
Filed under: Social Media, Web Analytics | Tags: , , ,

Omniture Facebook Analytics

While marketers understand it’s important to build a presence on Facebook by creating custom applications and pages to interact with customers, sometimes they (rightly) hesitate to make a substantial investment if they can’t track the success of those initiatives.

Omniture, a company whose SiteCatalyst product allows marketers to monitor the performance of their brands on websites by tracking traffic metrics such as page views, referrals, and time spent on a page, should be able to help solve that issue. Today, Omniture launched App Measurement for Facebook. The new product allows marketers to see just how users interact with their Facebook applications.

Omniture’s App Measurement tool tracks metrics like:

  1. Marketers will be able to understand which user demographic segments are adopting the application most vigorously.
  2. Marketers can segment users by number of friends they have, or by the social activity performed.
  3. Which users invited their friends to use an app.
  4. What sections of the app Facebook users spend the most of their time.
  5. How Facebook engagement leads to conversions.

Ideally, this product should allow marketers with no technical background to have an immediate analytics tool that shows a robust set of metrics of how their brands are doing on Facebook. There have been many analytics tools created by start-ups to monitor such activity, and developers have often built their own, but Omniture is one of the most mainstream players to get involved with Facebook analytics

Omniture executives say the new addition to its SiteCatalyst product will demystify the questions many marketers might have about their Facebook efforts.

More: http://www.insidefacebook.com/2009/05/28/omniture-releases-analytics-tools-for-facebook/




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