Filed under: Customer Lifecycle Marketing, Lead Generation, Social Media | Tags: Customer Lifecycle, Lead Generation, Social Media
Filed under: Social Media, Web Analytics | Tags: Google Analytics, Social Media
Justin Cutroni talks to Daniel Waisberg about Google Analytics best practices, latest developments, and the future of the Web Analytics industry.
Justin starts by discussing the latest Google Analytics developments and the reasons behind them. According to him:
Google is really listening to us as a community, as marketers and Analysts, on what we are trying to measure and what behavior we are trying to understand, and they are trying to give us the tools that really attack those problems.
He then discusses best practices on designing Google Analytics accounts, which is a process of translating business goals into product implementation. He shares valuable tips for newbies on how to get started with Google Analytics: what to look for and powerful techniques that are usually missed.
In this presentation, delivered at the Google Analytics Users’ Great Event New York 2011, Corey Koberg discusses Social Media measurement using Google Analytics. He starts by talking about what is available from an analysis and collection point of view, social segmentation, social campaign tracking and mobile social interactions.
Corey presents stats on the rise of Social and the challenges that it brings to interaction measurement. One specific set of reports that exist on Google Analytics is the Social Interaction Analytics, which attempts to track social actions within websites. Corey discusses implementation best practices in order to produce accurate and clean data and also analysis tips.
Filed under: Data, Datarati, Social Media, Visualisation | Tags: Infographic, Social Media
Filed under: #mktgcloud, Marketing Cloud, Social Media | Tags: Radian6, Salesforce, Social Media
Filed under: #mktgcloud, Datarati, Social Media | Tags: Facebook, Social Media
By advertising to Facebook fans instead of non-fans, advertisers can reduce the acquisition cost of registrations by 44%, event signups by 33%, and purchases by 15%.
These results of a 4.1 billion ad-impression, thirteen-client test have been exclusively shared with Inside Facebook by TBG Digital, developers of one of the most popular technology solutions for buying huge volumes of Facebook ads.
Filed under: #mktgcloud, Data, Datarati, Social Media, Visualisation | Tags: Social Media, Twitter
Filed under: #mktgcloud, Datarati, Social Media, Visualisation | Tags: Facebook, Social Media