Filed under: Social Media, Web Analytics | Tags: Google Analytics, Social Media
Justin Cutroni talks to Daniel Waisberg about Google Analytics best practices, latest developments, and the future of the Web Analytics industry.
Justin starts by discussing the latest Google Analytics developments and the reasons behind them. According to him:
Google is really listening to us as a community, as marketers and Analysts, on what we are trying to measure and what behavior we are trying to understand, and they are trying to give us the tools that really attack those problems.
He then discusses best practices on designing Google Analytics accounts, which is a process of translating business goals into product implementation. He shares valuable tips for newbies on how to get started with Google Analytics: what to look for and powerful techniques that are usually missed.
More: http://online-behavior.com/googleanalytics/justin-cutroni
In this presentation, delivered at the Google Analytics Users’ Great Event New York 2011, Corey Koberg discusses Social Media measurement using Google Analytics. He starts by talking about what is available from an analysis and collection point of view, social segmentation, social campaign tracking and mobile social interactions.
Corey presents stats on the rise of Social and the challenges that it brings to interaction measurement. One specific set of reports that exist on Google Analytics is the Social Interaction Analytics, which attempts to track social actions within websites. Corey discusses implementation best practices in order to produce accurate and clean data and also analysis tips.
More: http://online-behavior.com/googleanalytics/social-media-measurement
Filed under: Data, Datarati, Social Media, Visualisation | Tags: Infographic, Social Media
Filed under: #mktgcloud, Datarati, Social Media | Tags: Facebook, Social Media
By advertising to Facebook fans instead of non-fans, advertisers can reduce the acquisition cost of registrations by 44%, event signups by 33%, and purchases by 15%.
These results of a 4.1 billion ad-impression, thirteen-client test have been exclusively shared with Inside Facebook by TBG Digital, developers of one of the most popular technology solutions for buying huge volumes of Facebook ads.
More: http://www.insidefacebook.com/2011/06/06/target-facebook-fans-cheaper-registrations
Filed under: #mktgcloud, Data, Datarati, Social Media, Visualisation | Tags: Social Media, Twitter
Filed under: #mktgcloud, Datarati, Social Media, Visualisation | Tags: Facebook, Social Media
Filed under: #mktgcloud, Analytics, Datarati, Social Media | Tags: Facebook, Social Media
Some Facebook users are now seeing several changes to Facebook’s advertising analytics tool in what appears to be the start of the roll out of a major update. The changes include the addition of data on ad reach and average frequency (number of times a user has seen the same ad); a funnel showing targets, reached, and social reach; and a line graph of clicks and social actions generated by an ad.
Facebook appears to be refocusing the tool on new, social key performance indicators such as Likes and app installs, and moving away from old online advertising metrics such as CPM, which isn’t even readily shown in the updated tool.
Those to whom the update has been rolled out are offered a tour of the new features when they first visit their ads manager. It explains the new data columns in the campaigns view including:
- Reach – the number of unique individuals who viewed an ad
- Frequency – the average number of times a single person viewed an ad
- Social Reach – the absolute number of people who saw the ad with social context (names or pictures of friends who connected with the ad’s destination)
- Connections – social actions triggered by the ad, including Page Likes, application installs, and Event RSVPs
A new “Audience” funnel shows how many users were within the ad’s targeting parameters, how many saw the ad, and how many saw it with social context. This, as well as the frequency data, helps advertisers determine if an ad has exhausted its targets and either needs its creative rotated or its targeting switched to prevent the same ad from being shown too many times to the same user.
A “Response” line graph displays the clicks and connections produced by the ad campaign. This can help advertisers determine if they’re paying for clicks from the right users. A large gap between clicks and connections shows the campaign isn’t performing well, even if clicks or click through rates are high.
Some data fields that appear to have been removed from the tool include cost per thousand impressions (CPM), and daily CTR.
The update answer several requests from advertisers, including the ability to see ad frequency. Highlighting social actions triggered by ads will show the strength of Facebook’s social ad units includingSponsored Stories. By moving away from data common in search and display advertising tools, Facebook is improving the social advertising analytics experience while driving home that fact that this is a radically different advertising platform than what’s available anywhere else on the internet.
More: http://www.insidefacebook.com/2011/05/05/ad-analytics-audience-funnels-reach/
