Filed under: Behavioural Targeting, Datarati, Web Analytics | Tags: Behavioural Data, Genieo, Start-ups
Startup Genieo, which develops personalised home pages, has raised $3 million in seed funding from undisclosed investors. Genieo’s technology automatically discovers the user’s topics of interest when they are browsing and generates a personal home-page with relevant content and personalised news widgets.
A desktop application, Genieo maps and profiles user behavior on computers to determine what content to add to a user’s hompage. Content that is integrated into Genieo’s homepages include favorite websites,news/blog updates, Facebook status updates and Twitter Streams, a Google search bar, videos, and more.