Filed under: Datarati, Research, Statistics | Tags: Research, Statistics
The results of an update to the comScore highly publicised “Natural Born Clickers” research, conducted two years ago with Starcom USA and Tacoda, indicate that the number of people who click on display ads in a month has fallen from 32% of Internet users in July 2007 to only 16% in March 2009, with an even smaller core of people (representing 8% of the Internet user base) accounting for 85% of all clicks.
More: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=115210&lfe=1
Video: Filed under: Data, Statistics, Video, Visualisation | Tags: Barack Obama, Data, Measurable, Statistics
Filed under: Analytics, Predicitive Modelling | Tags: Math, Predictive Analytics World, Statistics
Predictive analytics – the concept is dazzling yet daunting. To foresee what each customer will do next may sound like an overwhelmingly complex feat of math and statistics. Is such a thing even possible? And, if so, tell me specifically how it helps my business!
Here’s the bottom line: the predictions don’t actually have to be all that accurate to deliver great value to your business. For example, if predictive analytics identifies a customer segment 3 times more likely to defect than average, you can target a retention offer such as a discount accordingly, and avoid incurring the revenue loss that results from providing the discount to those customers not destined to defect.
More: http://www.predictiveanalyticsworld.com/businessapplications.php
Filed under: Analytics, Data | Tags: Applications, Data, iPhone, Statistics
Want to drill down to see how different iPhone apps are doing? You can click around iTunes and collect your own data, or you can visit the Application Ranking section of Mobclix and see the breakdown of iPhone apps in each category. Paid apps still outnumber free apps.
Of the 3,420 apps in the iTunes App Store, a full 2,604 (76 percent) are paid, and only 816 are free. (About the same ratio since the App Store launched). Games dominate (31 percent of all apps), followed by utilities (15 percent) and entertainment apps (12 percent).
Within each category, you can sort apps by rank, price, rating, or release date. And if you click on a specific app, you will get a chart showing its rank over time—something you can’t see in iTunes. For instance, Tap Tap Revenge is maintaining its early strength, and is currently ranked No. 8.
The No. 1 free app is Air Sharing (which turns your iPhone into a wireless hard drive) shot up quickly in the rankings after its launch on September 8.
In contrast, the No. 1 paid app, PocketGuitar (which turns your iPhone into a digital guitar) launched on August 26 and worked its way up more gradually in the overall rankings to its current No. 40 spot.
