Filed under: Algorithms, Analytics, Sydney Data Miners | Tags: Sydney Data Miners
Today we reached a significant milestone at the Sydney Data Miners (http://www.meetup.com/datarati). We have officially reached 1,000 active members!!
Founded in 2007, the Sydney Data Miners group was set up to have informal meetups with those involved in all aspects of data mining from natural language processing, artificial intelligence, web mining and search engines to computational linguistics.
In 2009, and with just 200 members, the group was acquired by Datarati.
Throughout 2010, Datarati hosted events with senior executives from Optus, eBay, Neilsen Online and IBM. In 2011 Datarati hosted senior executives from Tobii, Deloitte Analytics, Altis Consulting, Accenture, Panalysis & CBS Interactive. In 2012 Datarati hosted senior executives from Flink Labs, Ansell, Effective Measure & Salesforce.com
In 2013, the group is already been off to a flying start with professors from the University of Technology, Sydney and industry executives from Freelancer.com
Today, our members are involved in all aspects of the data, analytics and optimisation world, from data mining to regression analysis to predictive modelling.
This group is managed by Datarati http://www.datarati.com.au
Challenges and opportunities of “big data” in the business of online
This presentation will discuss the business of online: the data it creates, the nature of problems it faces day to day and the types of people that are needed to find solutions to those problems. In the business of online there’s more data than anyone knows what to do with. The digitisation of our lives is creating an unprecedented amount of information about us and how we interact with the world around us.
Over 80% of Australians are using the Internet at least once a month; about 70% are on Facebook; more than half are accessing the Web via a mobile device, the majority of those via a smartphone. The average Australian spends a staggering 22 hours online per week clicking, browsing, friending, “like-ing”, poking, tweeting, checking-out and searching. And each of these transactions generates a trail, an entry in a database somewhere.
This popular shift to digital media is fuelling an exponential growth in data creation. Analysing large data sets – “big data” – is tipped to become a key source of competition, stimulating new waves of productivity growth, innovation, and consumer surplus.
The opportunity in online is to leverage this data or rather, the insights from the data, to drive improvements in the way in which business engages with customers. The problem is, who is going to analyse this data?
A recent study by the McKinsey Institute suggests a gap of as many as 1.7 million data-savvy managers and analytics practitioners in the US alone. Using real-world business problems as examples, this presentation will make the case for statisticians and data analysts to look more closely at the internet industry for research, commercial and professional opportunities
Mr Leon Bombotas has recently taken up the position of Director of Insights and Research Asia Pacific for CBS Interactive (includes brands such as CNET, ZDNET, Gamespot and Last.fm). A statistics graduate from Macquarie (with MBA from UTS majoring in eBusiness),
Leon has spent the better part of the last 12 years working in data-driven marketing for e-commerce, media and telecommunications businesses. He has worked on numerous data and analytics projects at companies such as Telstra Media, eBay, ninemsn, Hutchison Telecom and 3.
He currently sits on the Measurement Council of the Internet Advertising Bureau, the peak industry body for online marketing and advertising standards in Australia.
FREE REGISTRATION HERE: http://www.meetup.com/datarati/events/38623822/
Filed under: Events, Sydney Data Miners | Tags: Accenture, Sydney Data Miners
Come meet Shailendra Kumar ex Head of Data Mining at Woolworths share his insights into the world of Analytics.
Analytics: Changing the Way we do business.
In the recent years, Analytics has played a vital role in the way we do business and has greatly influenced customer value proposition for a lot of companies. Various people have different definitions for analytics and so do you. Shailendra will share his experiences and knowledge on how companies around the world have used Analytics to improve their business and customer experience.
Shailendra is an analytics / data mining professional with over 17 years of experience in various industry verticals including retail, banking and telecom sectors in different countries and cultures like India, Belgium, Netherlands, United Kingdom and Australia. He has worked with leading organisations to provide competitive advantage with his extensive knowledge of data-driven analytical strategies with a key focus on the customer. He has now joined Accenture to build, grow and lead their Analytics practice in ANZ.
REGISTER TODAY: http://www.meetup.com/datarati/events/25676731/
Filed under: #mktgcloud, Datarati, Sydney Data Miners | Tags: Sydney Data Miners
We are excited to announce that we’ve reached the 600 members mark!
When we took over the group, it had less than 200 members.
After we took over the group, we restructured the content, targeted new types of members and extended guest speaker invitations to some of the data industry’s most respected industry leaders.
Over the past two years, we’ve had the industry’s brightest present to our members from organisations including:
- Neilsen Online
- Altis Consulting
- Objective Digital
We’d like to thank our past sponsors Google and SAS and are proud to announce that IBM/SPSS had taken over exclusive sponsorship of our group and our events for 2011. http://www.ibm.com/spss/au
We’d like thank them for their continued support and ongoing commitment to the Sydney Data Miners.
Our upcoming events include data experts from Woolworths & Accenture.
Don’t miss out on our next event on Thursday 30th June 2011.
Membership is FREE and so are ALL of our events.
Join today!!: http://www.meetup.com/datarati
Filed under: Actionable Insights, Datarati, Events, Sydney Data Miners | Tags: Sydney Data Miners
Using Artificial Intelligence to maximise Social Capital
Speaker: Matt Kuperholz, Principal – Deloitte Analytics
M@ Kuperholz demonstrates how Deloitte Analytics has developed and delivered unique solutions for increasing the value of their own and their clients Social Capital by combining data harvesting approaches, advanced Social Network Analysis, Text Mining, Artificial Intelligence based modelling techniques and bespoke visualisation solutions.
M@ Kuperholz is a principal with Deloitte who is formally trained in actuarial science and computer science. His technical skills in these fields have been honed and expanded over more than 15 years of consulting to top-tier companies to make him expert in planning, executing and communicating the results of advanced data analytics. M@’s area of specialisation is in the application of artificial intelligence (machine learning) technologies to detailed and complex data to provide valuable and actionable insight into the various business issues encapsulated by his clients data.
Event Location: Datarati – Level 1, 111 Elizabeth Street – Sydney NSW 2000
Our Event Sponsor: http://www.spss.com/au/
How to find us: St. James Centre (Next to David Jones) http://www.datarati.com.au/index.php/contact-us/office-location/
REGISTER HERE: http://www.meetup.com/datarati/events/17021953/
On behalf of the entire Sydney Data Miners members, I am please to announce and would like to welcome our new sponsor for 2011, IBM SPSS Predictive Analytics software, part of the IBM Business Analytics portfolio.http://www.spss.com/au/
I look forward to working with their team in delivering top quality presentations for our members throughout 2011.
I am also please to announce our first event for 2011, being held on Monday 24 January at the City Hotel at 5:45PM. With some much discussion on social media data and what to do with it, I thought this topic would be a great one to kick off the year.
Please forward this post/email to your industry colleagues and have them sign up for FREE at www.meetup.com/datarati
As usual, if you have any speaker recommendations, or ideas on how we can improve our group, please don’t hesitate to reach out to me directly on my contact details below.
TOPIC: Your market is talking. Listen. Using analytics on Twitter feeds.
PRESENTATION OUTLINE: Twitter gives us access to what the market is doing, thinking and saying right now. This session will showcase the power of analytics to access, analyse and report on Twitter feeds.
Dev Mookerjee, Senior Consultant, IBM
With over a decade of experience in the area of Business Analytics, Dev Mookerjee is a Senior Consultant within the IBM Business Analytics team in Australia. Dev has helped multiple organisations architect solutions that use enterprise data management, advanced analytics and visualisation technologies to gain clear insights for precise business decision making. Dev’s experience spans across all the major industries and he holds a Masters in IT from the University of Canberra and a MBA from Macquarie University.”
Scott Harrison, Senior Consultant, IBM
Scott Harrison is a Senior Consultant in Business Analytics for IBM SPSS. In this role Scott advises organisations on the business and technology steps required to integrate data mining, predictive and other emerging analytic technologies into their organisation. Scott has worked for many large companies both within Australia and overseas including Foxtel, HSBC, Sainsburys, O2, Orange, CBA & Westpac.
Look forward to welcoming you to the event!
Please tweet this post and use our hashtag: #Datarati
Filed under: #mktgcloud, Datarati, Sydney Data Miners | Tags: Sydney Data Miners
When faced with developing broad, strategic frameworks and detailed operational plans, a clear vision and capability for the marketing infrastructure and capabilities is essential. Martin describes his experience where his first tasks have been to define Digital Marketing and Digital Measurement in the organisation and then operationalise it across a myriad of business units and stakeholder groups.
Martin will discuss how you can develop, operationalize and expand a digital measurement framework including digital KPI’s, the importance of a digital taxonomy, roles & responsibilities, reporting and optimisation so that marketers & agencies can spend their time focused on actionable & insightful data, at the right time.
Bio: Martin Walsh, Head of Digital Marketing at IBM
Martin is responsible for establishing, operationalising and accelerating IBM’s digital marketing capabilities and he is also responsible for developing strategic frameworks for all areas of the discipline from online advertising, eNurturing, Social Influence Marketing, Content Production & Publishing, Search Engine Marketing, Social CRM, Digital PR and digital measurement and he also is actively involved in executing marketing programs and campaigns.
Martin has more than 21 years senior marketing experience in the media, entertainment, sport & technology industries. Prior to joining IBM, Martin led Digital Marketing at Microsoft for four years and he has worked in senior marketing roles for organisations such as BMG, Telstra, Sydney 2000 Olympics and News Limited.
Prior to his role at Microsoft, Martin grew the eCommerce division of Tabcorp from less than $21m in annual sales to more than $700m in sales in less than 5 years. Martin is also active in the Australian Film industry writing, producing and marketing the award winning and critically acclaimed documentary, The Battle of Long Tan narrated by Sam Worthington, developing other movie projects and he also guest lectures at the Australian Film Television and Radio School (AFTRS).
Martin holds a Graduate Diploma and Master of Entrepreneurship & Innovation from Swinburne University in Melbourne.
Don’t Miss Out!
REGISTER FOR FREE NOW: www.meetup.com/datarati
Filed under: #mktgcloud, Datarati, Marketing Cloud, Sydney Data Miners | Tags: Mark Higginson, Neilsen Online, Sydney Data Miners
Meet Mark Higginson, Director of Neilsen Online tonight (Wednesday 23 June 2010) at the Sydney Data Miners event being held at 5:45pm at the City Hotel.
TOPIC: The new Digital Divide?
Whether a consumer had broadband or dialup was a key audience breakdown in the earlier days of the web. With Social Media now being one of the most talked about areas of internet consumption, how is use of sites like Facebook and Twitter pointing towards a new divide between groups of consumers: Who’s jumped in and who hasn’t and how are their consumption patterns different?
Mark Higginson Bio:
As Director of Analytics for Nielsen’s Online Division, Mark Higginson is responsible for the social media listening platform and custom analytics in Australia.
His experience covers product development and management of content publishing, online communities and creative online advertising. He is passionate about utilising consumer insights to meet business and commercial strategy.
Mark has worked in online publishing and advertising for over 12 years, initially as part of the team that set up ninemsn in 1997. He has been responsible for the implementation of online community platforms for both ninemsn and News Ltd as well as managing product strategies for leading content publishers in the news, entertainment, lifestyle, travel and business verticals.
For over 5 years he worked in online creative advertising managing creative advertising production for Nokia, Qantas, Sony Playstation and Nissan Tokyo amongst others.
Mark holds a BA (Hons) in Psychology from Sheffield University in the UK.
For FREE registration and event details, click here: http://www.meetup.com/datarati/calendar/13496817/