Filed under: #mktgcloud, Analytics, Data, Datarati, Social Media, Twitter | Tags: Analytics, Data, Twitter
How much traffic does your website receive from Twitter? Twitter Web Analytics, a new tool announced Tuesday, should help provide some clarity to website owners who rely on the information network for content distribution.
Twitter Web Analytics is intended to give website owners more data on the effectiveness of their Twitter integrations. It’s powered by BackType, the social analytics company that Twitter acquired in July.
Twitter Web Analytics, explains BackType founder and new Twitter platform staffer Christopher Golda, will help publishers and website owners understand three key things: How much of their content is being shared on Twitter, how much traffic Twitter is sending their way and how well Tweet Buttons are performing.
The tool is free and currently in beta. A small group of partners will gain access to Twitter Web Analytics this week, and Twitter will roll it out to all website owners in a few weeks. An API will also be released for developers.
More: http://mashable.com/2011/09/13/twitter-web-analtyics/
Filed under: #mktgcloud, Data, Datarati, Social Media, Visualisation | Tags: Social Media, Twitter
Filed under: #mktgcloud, Datarati, Social Media, Twitter | Tags: Social Media, Twitter
(Click on the image above to enlarge)
When you first come across a Twitter account it can be hard to know if you want to follow that person or organisation, based on the most recent tweets. Jeff Clark’s Tweet Topic Explorer gives you a quick view of that.
Enter a username, and you get a clustered cloud of bubbles. Larger bubbles indicate topics that are tweeted more often and topics that are closely correlated (that is, appear together often) are colored the same.
Thanks to Flowing Data: http://flowingdata.com/2011/04/20/see-what-you-and-others-tweet-about-with-the-topic-explorer/
Hi All,
On behalf of the entire Sydney Data Miners members, I am please to announce and would like to welcome our new sponsor for 2011, IBM SPSS Predictive Analytics software, part of the IBM Business Analytics portfolio.http://www.spss.com/au/
I look forward to working with their team in delivering top quality presentations for our members throughout 2011.
I am also please to announce our first event for 2011, being held on Monday 24 January at the City Hotel at 5:45PM. With some much discussion on social media data and what to do with it, I thought this topic would be a great one to kick off the year.
Please forward this post/email to your industry colleagues and have them sign up for FREE at www.meetup.com/datarati
As usual, if you have any speaker recommendations, or ideas on how we can improve our group, please don’t hesitate to reach out to me directly on my contact details below.
TOPIC: Your market is talking. Listen. Using analytics on Twitter feeds.
PRESENTATION OUTLINE: Twitter gives us access to what the market is doing, thinking and saying right now. This session will showcase the power of analytics to access, analyse and report on Twitter feeds.
GUEST SPEAKERS:
Dev Mookerjee, Senior Consultant, IBM
With over a decade of experience in the area of Business Analytics, Dev Mookerjee is a Senior Consultant within the IBM Business Analytics team in Australia. Dev has helped multiple organisations architect solutions that use enterprise data management, advanced analytics and visualisation technologies to gain clear insights for precise business decision making. Dev’s experience spans across all the major industries and he holds a Masters in IT from the University of Canberra and a MBA from Macquarie University.”
Scott Harrison, Senior Consultant, IBM
Scott Harrison is a Senior Consultant in Business Analytics for IBM SPSS. In this role Scott advises organisations on the business and technology steps required to integrate data mining, predictive and other emerging analytic technologies into their organisation. Scott has worked for many large companies both within Australia and overseas including Foxtel, HSBC, Sainsburys, O2, Orange, CBA & Westpac.
Look forward to welcoming you to the event!
Please tweet this post and use our hashtag: #Datarati
Cheers,
Will
Filed under: #mktgcloud, Datarati, Social Media, Twitter | Tags: Social Media, Twitter
Twitter plans to launch a free analytics dashboard that will help its users – especially businesses – understand how others are interacting with their tweets.
Member of Twitter’s business development team Ross Hoffman has revealed at the Sports Marketing Summit that Twitter plans to launch the dashboard in the last quarter of 2010. He was speaking in the context of sports, but there’s no reason to believe the tool won’t be available to other users, too.
The team that works on this tool is the one behind Trendly, which Twitter had acquired in June. Trendly was all about highlighting important changes in the traffic that reaches your website, and, according to Hoffman, Twitter’s analytics solution will show you which tweets are spreading and which users are influential in your network.
More: http://www.smartdatacollective.com/vincentg64/27636/twitter-release-real-time-analytics-solution
Last month Twitter announced
the acquisition of Smallthought Systems, an analytics startup that helped the microblogging site create its online internal network based off of DabbleDB. Terms of the deal were not disclosed.
While Twitter had worked with Smallthought on the Dabble project, the startup caught Twitter’s eye with the creation of Trendly, an tool that helps web sites distinguish signal from noise in their Google Analytics data. Twitter started using the service and realized that it would make an complimentary addition to their analytics team in terms of both talent, and technology.
Analytics are a part of Twitter’s monetization plan, as the post indicates that the analytics team will be focusing “on integrating ideas from Trendly into our current tools and building innovative realtime products for our future commercial partners.” Clearly Smallthought will help boost any in-depth analytics offerings Twitter may have up its sleeve.
More: http://techcrunch.com/2010/06/10/twitter-analytics-no-longer-an-afterthought-with-smallthought-buy/
This is pretty neat.
Its a data visualisation of the Twitter traffic on specific olympic sports. The larger the graphic, the larger the volume of related tweets.
Check it: http://www.nbcolympics.com/olympicpulse/tweet-tracker/index.html
Filed under: Social Media, Twitter | Tags: Optus, Social Media, Twitter
Dear Optus,
I would like to formally thank and congratulate you on your social media response to my bill enquiry.
Last night at 7:00pm you disconnected my mobile phone due to an overdue payment. I had been in San Francisco and therefore missed my payment date.
I called your bill enquiry line at 7:30pm only to have a pre-recorded voice tell me, “I’m sorry, but our bill enquiry line is open Monday to Friday 8.30am – 6:00pm, please call back then.”
I then sent a direct ‘tweet’ to www.twitter.com/optus with my enquiry.
This morning by 8.30am I recieved a direct ‘tweet’ back from Scott, from Optus’s social media response team.
“Hi Will, I have restored your service, however you have an amount of $762.93 that is currently owed on your account. Thanks – Scott”
I then sent a reply ’tweet’ back with: “Thanks Scott. Appreciate your prompt response. Will write a blog post on this positive experience at http://willscullypower.wordpress.com “
Within 10 mins I recieved a reply back from Scott on Optus’s Social Media Response Team: “WOW. Thanks Will, I will definitely keep an eye out for it. Appreciate the great feedback. I hope you have a wonderful weekend. – Scott”
This ladies and gentleman is a perfect example of how companies are using ‘Consumer Data” aka ‘Social Media Data’ to retain customers and keep them loyal to the brand.
I will be sure to include this experience as part of my address at Loyalty Marketing Day next week in Sydney (www.loyaltymarketingday.com.au).
Well done Optus!
