Will Scully-Power: Managing Director, Datarati


Come join DM agency of the year!

mark-office

M&C Saatchi/ Mark are looking for seasoned leaders to drive the development of their client’s data marketing strategy and use of analytics to make informed marketing decisions.

These indivduals must be strategic thinkers with the ability to generate actionable customer insight based on metrics. They will be responsible for tracking key business metrics for online user behavior, email campaigns, sponsor campaign and feature performance.

The ideal candidates will be those who loves to use numbers to identify trends to make actionable recommendations. Successful candidates will offer a strategic perspective, sound business judgment, deep analytical capabilities, and a collaborative working style. They will possess strong intellectual curiosity, and a passion for achieving practical business impact.

Responsibilities Include:

Work with management to develop a comprehensive web analytic and effectiveness strategy and identify the appropriate measurement and data analysis infrastructure

Define, track, and report on key business metrics and customer behaviors such as feature penetration, user behavior patterns, site flows and traffic patterns to drive customer-centric decision-making process

Identify and measure key performance metrics for user behavior and marketing effectiveness (user growth, engagement, abandonment, campaign ROI, segmentation).

Track, analyse and optimise marketing communication (organic search, paid search campaigns, e-mail campaigns, display ad campaigns, buzz) from initial entry into the web site through to the desired action

Become a consultative resource for all teams within the company assisting product marketing, product strategy, and traffic acquisition through Web Analytics, SEM (Search Engine Marketing), PPC (Pay-per-Click) advertising and SEO (Search Engine Optimization) and ROI

Provide continuous education and training, evangelising use of web effectiveness measurement throughout the company

Is this you and you like to party like this: http://www.hungover.com.au

Check out where you will soon be working: http://willscullypower.wordpress.com/2009/01/08/mc-saatchi-mark-preparing-our-new-home/

Send CV and Cover Letter to:

Will Scully-Power
Data Director
M&C Saatchi / Mark
powerw@mcsaatchi.com.au
(02) 9016 1682

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