Filed under: Web Analytics | Tags: Analyst Roles, M&C Saatchi, Mark Agency, Web Analytics Jobs, Web Analytics Strategy, Web Trends
These indivduals must be strategic thinkers with the ability to generate actionable customer insight based on metrics. They will be responsible for tracking key business metrics for online user behavior, email campaigns, sponsor campaign and feature performance.
The ideal candidates will be those who loves to use numbers to identify trends to make actionable recommendations. Successful candidates will offer a strategic perspective, sound business judgment, deep analytical capabilities, and a collaborative working style. They will possess strong intellectual curiosity, and a passion for achieving practical business impact.
Work with management to develop a comprehensive web analytic and effectiveness strategy and identify the appropriate measurement and data analysis infrastructure
Define, track, and report on key business metrics and customer behaviors such as feature penetration, user behavior patterns, site flows and traffic patterns to drive customer-centric decision-making process
Identify and measure key performance metrics for user behavior and marketing effectiveness (user growth, engagement, abandonment, campaign ROI, segmentation).
Track, analyse and optimise marketing communication (organic search, paid search campaigns, e-mail campaigns, display ad campaigns, buzz) from initial entry into the web site through to the desired action
Become a consultative resource for all teams within the company assisting product marketing, product strategy, and traffic acquisition through Web Analytics, SEM (Search Engine Marketing), PPC (Pay-per-Click) advertising and SEO (Search Engine Optimization) and ROI
Provide continuous education and training, evangelising use of web effectiveness measurement throughout the company
Is this you and you like to party like this: http://www.hungover.com.au
Check out where you will soon be working: http://willscullypower.wordpress.com/2009/01/08/mc-saatchi-mark-preparing-our-new-home/
Send CV and Cover Letter to:
M&C Saatchi / Mark
(02) 9016 1682