Filed under: Actionable Insights, Datarati, Web Analytics | Tags: Avinash Kaushik, Web Analytics
Buy it Here: http://tr.im/akweb
The practice of online analytics is most often discussed in the context of marketing. Analytics pinpoints the highest performing marketing and advertising campaigns. Analytics assists in identifying and helping to nurture leads.
Analytics informs marketers of audience attributes and behavior, so that the best and most appropriate messages can be targeted to them.
Analytics must be used to optimise paid and organic search.
Several other business functions can benefit from having access to data provided by online measurement systems, such as: http://judah.webanalyticsdemystified.com/2009/07/analytics-isnt-just-for-marketers.html
1.) You bought the tool a year ago, and you’re still not measuring your business objectives.
2.) You still have to remind the executive team what your company’s KPIs are (hint: key performance indicators).
3.) You create these beautiful dashboards, and no one knows what they mean.
4.) Your boss is always asking about the number of “hits” your company’s website is getting.
5.) You’re still scratching your head wondering what you should segment and how it will help.
6.) Even though your homepage has an 80 percent bounce rate, your boss doesn’t want a change because he/she likes the way it looks
7.) You’re running multiple online marketing campaigns, and you have no idea which performs better.
8.) The one time you ran an A/B test, a winner was chosen — but no improvements ensued.
9.) You still can’t figure out why total site visits don’t add up in all the reports.
10.) You still design with HiPPO (highest paid person’s opinion) standards in mind.
Combining marketing insight with data is an extremely powerful and successful strategy.
Yahoo! has integrated its acquisition of IndexTools, a leading provider of web analytics software, with its own systems to provide a free full featured enterprise analytics solution which also now provides insight into the demographics and category interests of your website visitors.
Powerful and flexible dashboards, segmentation tools, and campaign management features make it faster and easier for online marketers and website designers to learn about and align with each audience.
The power and flexibility of Yahoo! Web Analytics come from the way it collects and stores data in raw, non-aggregated form, which makes it available to be filtered and segmented in new ways, long after the data is collected.
Data is also collected in near real time, making most data available in reporting within minutes – or seconds – of a website visit. This can be useful to closely monitor new campaigns, website content or breaking news.
Yahoo! Web Analytics also maintains historical data so you can go back to re-segment old data for new insight without any changes to page tags.
Filed under: Research, Web Analytics | Tags: eMarketer, Loudhouse Research, Web Analytics, Webtrends
Research for Webtrends, conducted by Loudhouse Research, showed that 65% of managers believe better data analysis would help inform the decisions that drive sales.
“Most marketers know they could do more with the Web data they have to analyze how customers and prospects interact with their brands online,” said Karin von Abrams, eMarketer senior analyst. “But it’s hard to make analytics a priority when budgets are tight and resources already stretched.”
When asked exactly how to close the gap between analysis and action, marketers gave a surprising answer: people.
Around the world, 42% of online marketers said “more knowledgeable staff” and 23% said “more training and awareness.”
Only 6% cited the need for better data analysis programs.
This point of view was borne out by the fact that relatively few marketers rely heavily on analytics. Among the six countries surveyed, only in Australia and the UK did 28% of marketers claim to always use Web analytics. In the other four countries that figure was much lower.
Filed under: Analytics, Technology, Web Analytics | Tags: Google Analytics, Google API, Web Analytics
And if you’re interested in seeing how integrating Google Analytics can enhance your own business take a look at these examples. MailChimp has integrated Google Analytics into their email marketing platform and ShufflePoint® provides a service for adding Google Analytics data into PowerPoint® presentations. See how youcalc has created apps that allow you to mashup Google Analytics, AdWords, Salesforce.com and other enterprise data.
Woopra, the world’s fastest growing Web Analytics provider, today announced that the next version of its wildly popular real-time Website monitoring application will allow users to remotely activate and view Website visitor’s built-in Webcams.
The company’s chief scientist, Dr. Lirpa Sloof, said, “Woopra already provides the most robust, feature rich and easy to use Web analytics available. Today we extend our market lead by integrating our latest patent-pending technology to give Webmasters more information about their visitors than ever before.”
Combined with Woopra’s unique abilities to display individual Web site visitors in real time and track them by name, this new technology levels the playing field by enabling companies and individuals alike to gain unprecedented visibility into user demographics and preferences.
According to John P., iFusion Labs CEO, “Governments have been using this technology for over a decade. What we’ve done is simply made it available to the general public.
Check it out: http://www.viddler.com/explore/jpozadzides/videos/124/110.833/
Filed under: Optimisation, Web Analytics | Tags: Data-Driven Marketer, Web Analytics
This is by far one of the best posts I’ve read all year.
Today’s data-driven marketer will transform from being the person who tells a merchant that customers had a 4.7% conversion rate on her landing page to being the person who makes a business case for a $500,000 data integration project. They will have to become good at calculating profit. You will have to become good at convincing management why your vision is important — how will the executive benefit from your vision?
http://minethatdata.blogspot.com/2008/12/open-letter-to-web-analytics-community.html
Filed under: Analytics, Data, Segmentation, Web Analytics | Tags: Doubleclick, Google Analytics, Web Analytics, Woopra
As the technology sets for online advertising and web analytics continue to merge and overlap, one urgent question remains unanswered: what are we going to do about data collection?
Some interesting ideas from Ian Thomas’s Blog…. Check them all out at: http://www.liesdamnedlies.com/2008/10/whence-the-universal-tag.html).
Being reported over at Techcrunch today, NuConomy has released a its Studio product, a collection of free tools aimed to bring next-generation web analytics that move away from the traditional model based on page views. When it was still in private beta, we wrote that Nuconomy was approaching analytics in a new way to try to put more meaning into the data that is thrown back at users, meaning that in many ways it will be more useful than even those hugely expensive alternatives.
The tool set is designed specifically for publishers, advertisers and users to better understand and engage with the social web. The platform boasts a data mining engine which continually monitors every aspect of site traffic and user behaviors and automatically highlights the most important things for companies to act on. The main goal is to make web analytics reporting proactive and shorten the time between aggregating and analyzing data, drawing conclusions and taking actions based on the collective intelligence.
NuConomy’s innovative metrics measure the social elements of digital media, including Flash, AJAX, and Silverlight applications, along with page views, unique visitors, and other traditional metrics. NuConomy also features a two-way API that dynamically changes sites based on current metrics and insights, including the ability to show ads or push specific content relevant to a user’s interests.
NuConomy was founded in 2006 in Tel Aviv, Israel and is now headquartered in San Francisco, California. Its executive team is comprised of former Microsoft and Google leaders. NuConomy raised a $300k seed round in April 2007 from Yossi Vardi, Shlomo Nehama and Uzi Tzuker, and later completed its A Round financing in 2008 from WPP Group.
