Digital Analytics is the measurement, collection, analysis and reporting of digital data for the purposes of understanding and optimizing business performance.
Let’s estimate there are 20,000,000 Google Analytics accounts. Of those, let’s assume 60% of the accounts are active and 70% of the active accounts are small and mid size businesses. That leaves 8,400,000 companies. That’s a lot.
Taking a US focused view… According to Google only about 37% of American small businesses have a website. That means that there are 63% of small businesses don’t have a website. It’s probably safe to say they don’t know about web analytics either!
Let’s just agree that there are a LOT of people out there that don’t know what web analytics is or how to do it.
On the other hand, group number 1, the group that talks about Digital Analytics, is relatively small. Just look at the number of unique folks on twitter posting under the #measure hash tag.
We have a massive number of businesses that are doing Web Analytics while our core industry is focusing on Digital Analytics.
Filed under: #mktgcloud, Datarati, Web Analytics | Tags: Google, Web Analytics
Filed under: #mktgcloud, Actionable Insights, Web Analytics | Tags: Google Analytics, Web Analytics
Filed under: #mktgcloud, Datarati, Web Analytics | Tags: Google Analytics, Web Analytics
This is simply ridiculous.
Concluding that Google hasn’t adequately complied with their demands, German data protection officials are warning that web companies in the country could face a “steep fine” if they use Google Analytics.
The big issue? Google collects the full IP addresses of users — even those who request anonymity — and sends the information to Google servers in the U.S. for processing. Some in Germany, which has extremely strict privacy laws, believe the practice illegal because it violates an individual’s privacy — however, Google isn’t liable under existing laws.
“We must clearly say: What Google offers is not enough,” Johannes Caspar, commissioner for data protection in Hamburg where Google Germany is based, was quoted as saying in a local paper earlier this week.
Germany is also refusing to further negotiate with Google, breaking off talks that began in November 2009. Caspar said data from Safari and Opera browsers can’t be properly protected by a previouslyannounced browser add-on, which exposes 10 percent of Internet users in the country (Google also announced that addresses are made anonymous by using only a portion of the IP addresses).
Spring Metrics (Crunchbase profile): Spring Metrics helps you grow your online business by providing a deeper understanding of your customers and how they interact with your website. Spring Metrics seeks to make complex web analytics more friendly and digestible for marketers and e-commerce professionals who don’t want to wrestle with the complexity of traditional analytics products.
With an easy-to-use interface that requires no coding knowledge, Spring Metrics eliminates the hassle of creating conversion funnels and goals. The company’s real-time dashboard offers an array of conversion-oriented metrics, and the “Insight Engine” unearths actionable patterns in the data—patterns aimed at helping turn more visitors into paying customers.
Mobile and social analytics provider Webtrends has upgraded its app creation and promotion packages with collaboration functionality, drag-and-drop interface, and integration with its Facebook ads API services.
The improvements allow users to design apps without programming, run advertising campaigns with automatic dynamic bid management, and view post click conversion and engagement analytics within the same system.
Peter Yared, CEO of Webtrends’ recent full-service and self-service app creator acquisition Transpond, spoke with us about trends in the types of apps the company’s clients have been using.
Filed under: #mktgcloud, Datarati, Web Analytics | Tags: Clicktale, Web Analytics
1990 – The Birth of the World Wide Web
The internet is essentially a constant dialogue of HTML code, flowing back and forth between a web user and a web server. On Christmas Day 1990, Sir Tim Berners-Lee successfully implemented the first dialogue of this kind, creating the internet as we experience it today.
1993 – Log Files, Creation of WebTrends
Each time a certain HTML element is requested by a visitor, it is called a “hit” and is recorded into a log file. A hit may include text on a webpage, an image, sound or video file. However, from its modest beginnings, the internet was comprised of mostly static pages limited to text and links. Therefore, when a page received a hit by a visitor, it was assumed that they were engaging with the entire contents of the page. As web usage increased, website owners became preoccupied with this number of hits.
The development of log file analysis led to the start of commercial web analytics with the founding of WebTrends in 1993.
1995 – Creation of Analog
Dr. Stephen Turner created Analog, the first log file analysis program to be completely free of charge. Analog made the reports generated through log files more comprehensible to online businesses with clear documentation and visual graphs. Finally web analytics, until now understood only by tech teams, could now be used by marketing professionals as well.
1996 – Hit Counters
The first widely used hosted hit counter service, Web-Counter, was born, sparking the trend of odometer-style hit counters displayed on each website landing page.
Accrue, Omniture, and WebSideStory were founded.
As webpages began to include images and other elements besides text, it became clear that the number of hits a server accumulated no longer represented the number of pages requested.
2004 – The Creation of the Web Analytics Association (WAA)
Web analytics was well established as an essential tool for web optimization, providing increasingly complex solutions that reported massive amounts of data.
2005 – Google buys Urchin & launches Google Analytics
Google Analytics quickly became the most widely used web analytics service available. Focusing heavily on quantitative analysis, it tied in directly with Google’s other web marketing offerings.
2006 – The birth of ClickTale & In-Page analytics
The launch of In-Page analytics allowed website owners to see everything their visitors do inside a webpage. Video session playbacks of visitor behavior deliver qualitative usability and conversion based data, while heatmaps and form analytics provide online businesses with both quantitative statistics and qualitative behavioral data about website visitors.
The Web analytics industry is constantly being challenged to offer web usability solutions for evolving computer technology and eclectic visitor behavior. Next on the roadmap is mobile analytics, set to optimize the web browsing experience for mobile phone users. We at ClickTale are proud to be a part of this ever-evolving industry, and will continue to expand the role of web analytics in the 21st century.
When looking at Google Analytics reports, sometimes it’s difficult to visualise how visitors navigate on a given website page.
To make this visualisation easier, some users keep the website open in another browser tab so they can reference it while looking through reports. Others rely on the Site Overlay report in Google Analytics, which, admittedly, hasn’t worked as well it could.
With In-Page Analytics, you can see your Google Analytics data superimposed on your website as you browse.
Filed under: Datarati, Web Analytics | Tags: Avinash Kaushik, Web Analytics