Filed under: #mktgcloud, A/B Testing, Datarati, Forms, Marketing Automation | Tags: Web Forms
Filed under: #mktgcloud, Data, Datarati, Forms, Landing Pages | Tags: Metrics, Web Forms
Form Error Rate (FER)
When we want to measure the quality of a landing page, we check the Bounce Rate. However, in the case of measuring the quality of a form, we introduce a new metric called Form Error Rate.
SubmitError: number of unsuccessful attempts to send the form
SubmitAll: number of unsuccessful attempts to send the form + number of successfully submitted forms