Filed under: #mktgcloud, A/B Testing, Actionable Insights, Analytics, Behavioural Targeting, CRM, Data, Datarati, Datarati.TV, Email Marketing, Lead Generation, Lead Nurturing, Lead Scoring, Marketing Automation, Marketing Cloud, Multivariate Testing, Optimisation, Retention, Search, Segmentation, Technology, Testing, Web Analytics | Tags: Datarati.TV, Youtube
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A very quick look back at the Google story over the last 11 years.
From Stanford to Mountain View and around the world, featuring many different products, starting with BackRub (Search) up to Google Wave, StreetView and Chrome.
Do small changes make a big difference? In the world of landing page testing, they certainly can. A few weeks ago, Youtube ran one of the largest multivariate experiments ever: a 1,024 recipe experiment on 100% of our US-English homepage.
Utilizing Google Website Optimizer, they made small changes to three sections on their homepage (see below), with the goal of increasing the number of people who signed up for an account. The results were impressive: the new page performed 15.7% better than the original, resulting in thousands more sign-ups and personalized views to the homepage every day.
YouTube has just released a new feature for its analytics platform that allows content owners to see how many unique visitors are watching their videos. While YouTube videos have long displayed their view counts to the public, until this point it hasn’t been possible to tell if the hits were coming from a wide audience or just a few devout fans who repeatedly watched the same clips.
To access the feature, visit the YouTube Insights page for the video in question and click ‘Show Unique Users’ under the ‘Views’ tab. A yellow line depicting unique views will appear alongside the standard green line showing absolute views, allowing you to easily gauge how many repeat hits you have. While most users will probably see fairly mundane trends, the most popular viral videos have statistics that are much more dramatic (I’d love to see the stats for this classic.)
This week, Youtube will launch a new feature called HotSpots that allows video creators to monitor how viewings rise and fall within a video.
HotSpots plays a video alongside a graph that maps whether the audience is lower or higher than average for a particular length of video. When the graph goes up, the video is “hot,” and more viewers are watching — because there’s either less attrition or some viewers are fast-forwarding or rewinding to isolate a particular point in the video. When the graph goes down, the video is “cold” because viewers are leaving the video or skipping to another part of the content. Another service, Visible Measures, also measures this sort of audience engagement within a video, among other things.
And while pay-measurement services and optimizers can prove invaluable for bigger-budgeted marketers and media companies that need quicker hits and can spend more to get them, Insights has proven valuable to the large group of regular but nonprofessional video creators and uploaders. For YouTube, the benefit is clear: If you give users the tools to attract larger audiences, they’ll create more ad inventory.
Filed under: Analytics, Techcrunch | Tags: Excel, iChart, Techcrunch, Youtube
Today, you will find 900 billion charts offline but only 40 million charts online. Because of that, iCharts believes it currently must be too difficult to bring charts online. So it has developed an easy way to create, share, and embed interactive charts.
The self-proclaimed “YouTube for interactive charts,” iChart provides a way for users to take data they created with other services like Excel or Google Spreadsheets, and upload that data directly to iCharts. Once collected, users need only to drag and drop the data to the chart to create a fully-modifiable and interactive chart.
At the bottom of every iChart, controls let users modify the view and change the data series. In addition to being able to zoom into a data range and highlight the most relevant data, users can upload audio files that they record to accompany the chart.
Like most of the other services announced at TechCrunch50, iCharts offers a widget that will let users place the chart anywhere online and can even be embedded into Powerpoint presentations, PDF files, and anything that’s capable of handling Flash content.
Most importantly, iCharts can be published and shared with anyone visiting the site and are automatically optimized so web surfers find them as images in search.
iCharts launches today and is already populated with a slew of charts that are freely available for reuse.