Will Scully-Power

The importance of defining your customer experience vision
May 3, 2016, 4:29 am
Filed under: Uncategorized

Customer Experience

Prospect experience (PX) and customer experience (CX) is the product of an interaction between an organisation and a prospect or customer over the duration of their relationship. These relationship stages include awareness, acquisition, on-boarding, engagement, retention/loyalty and lapsed/re-engagement.

Customer experience implies the customer’s involvement at different levels of their relationship with a brand such as rational, emotional, sensorial, physical, and spiritual. Customer experience is created by the contribution of not only the customers’ values but also the company providing the experience. Customers today don’t buy products and services they buy experiences.

So what is your customer experience vision? How would you define it? If there was one word you’d want your customers to describe your brand, what would it be? How does this vision align to your corporate and marketing objectives? How will you know if this vision is being achieved? What success metrics will you have in place?

If you feel overwhelmed and don’t know where to start, you are not alone. Most Australian marketers feel the same way. We have found that the most successful approach is to bring together all of your organisations customer experience stakeholders across marketing, sales and service together for a one day workshop.

The objective of this workshop is to teach marketers how to develop a customer experience vision and to define and align your corporate and marketing objectives along with mapping the current state of your organisations strategy, technology, operations and campaigns.

Book Your Course Today with Data Scouts!
(02) 8015-6662

Data Scouts – Training and Recruitment agency in Customer Experience!
May 2, 2016, 3:55 am
Filed under: Marketing Automation, CRM, Customer Experience | Tags:


Interview on Show Innovation
April 14, 2016, 7:46 pm
Filed under: Uncategorized

Attention: All digital marketing execs in email, web, social, mobile


9 DAY ALERT: We are running ADMA’s official Marketing Automation & CRM transformation course. Kicks off in Sydney & Melbourne on 13th & 14th April. Don’t miss out your chance to get up-skilled and trained by the industry’s leaders in this space.

Download Course Outline: http://www.datascouts.com.au/wp-content/uploads/2016/03/Data-Scouts-One-Page-Information.pdf

Course Details: https://iq.adma.com.au/iq/course/marketing-automation-and-crm-transformation-data-scouts-directions

Interview with Will Scully-Power, Co Founder – Vision Board VR Vision Board VR
March 25, 2016, 5:38 am
Filed under: Virtual Reality | Tags: ,

March 25, 2016, 5:20 am
Filed under: Virtual Reality | Tags: ,

So this is what we are working on for the world at Vision Board VR! Click here to watch the launch video on our website:http://www.visionboardvr.com/ #visionboardvr

COMING SOON: Vision Board VR – Teaser Video 2
March 24, 2016, 6:30 pm
Filed under: Virtual Reality | Tags: ,


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