Will Scully-Power


Presenting at Actuaries Institute Conference
July 2, 2017, 9:43 pm
Filed under: Uncategorized

Will Scully-Power from PASCAL51 will discuss how customer experience automation software is creating new opportunities for insurers to target customers in real-time at each stage of the customer lifecycle.

https://www.actuaries.asn.au/microsites/gi-glimpse-2017/program/speakers



PASCAL51 take the 1% pledge
June 22, 2017, 8:04 am
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Today, PASCAL51 took the 1% pledge.

More here: http://www.pascal51.com/2017/06/22/pascal51-pledges-1/



PASCAL51 – Beta Program Survey – How can we make your life easier with Automation?
June 4, 2017, 10:50 pm
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WE WANT: to hear from you PASCAL51 Tell us how we can make your life easier with automation. To join our beta program, please fill out this survey. Thank you!

https://www.getfeedback.com/r/ZedoPgSM/q/0



PASCAL51 raises seed capital for next generation customer experience automation platform

Former executives from Oracle, Salesforce, IBM, NAB Bank and Datarati team up to automate customer journeys, customer insights and decision making

1 June 2017 – SYDNEY AUSTRALIA: – PASCAL51 (www.pascal51.com), a software as a service (SaaS) platform which ingests data, learns from it, generates an insight and subsequent recommendation and then automates the next best action, today announced that it has completed its seed capital round of financing.

“The customer journey is not linear, yet we as marketers are forced to build linear based customer journeys using today’s best of breed marketing automation software platforms. Every organisation in the world knows the pain of trying to build a multi-channel customer journey using campaign logic and business rules.

These journeys are hard to build, complex to test and optimise and struggle to scale with large volumes of data. In addition, today’s automation platforms require an army of technically skilled and expensive people to design, build, test, execute and report on their effectiveness”, said Will Scully-Power Co-Founder & CEO of PASCAL51.

The PASCAL51 customer experience automation platform includes:

  • Data51™ – ingests and transforms a combination of historical and real-time data
  • Learn51™ – learns from both explicit and implicit behavioural data
  • Insights51™ – generates automated insights and recommendations
  • Decision51™ – determines and then executes next best action

“We’re building the next generation machine-intelligent customer experience automation platform powered by artificial intelligence and deep machine learning. Our technology stack will be leveraging state of the art big data processing technologies like Kafka, Spark and Hadoop to enable PASCAL51 to ingest, process and recommend the next-best-action at large scale and in real-time,” said Nicholas Ho, Co-Founder & CTO at PASCAL51.

Backed by board advisors and investors Dr. Ray Huetter, part of the founding team from Oracle in Australia, Shailendra Kumar, former Partner of Cognitive Solutions at IBM and ex Managing Director of Accenture Marketing Analytics and Atony Ugoni current Head of Global Analytics and Artificial Intelligence at Seek and former Head of Campaign Analytics at National Australia Bank.

PASCAL51 have been accepted into Amazon Web Services Activate program which has been designed to support high-potential start-ups scale their technology infrastructure. AWS power some of today’s most successful start-ups including Slack and Airbnb.

PASCAL51 has also taken the 1% pledge, a corporate philanthropy movement dedicated to making the community a key stakeholder in every business.

“The 1-1-1 model is key to our company’s core values of simple, trust and value. We believe in paying it forward and this is the key to our DNA at PASCAL51,” added Will Scully-Power.

From today, PASCAL51 is inviting organisations who are interested in being part of the beta program to register their interest via the PASCAL51 website www.pascal51.com



What if…
April 20, 2017, 12:14 pm
Filed under: Uncategorized

Hi there,

If you’ve ever had to build a campaign using a marketing automation or CRM platform then this is for you.

What if you never had to manually build or test customer journey campaign logic ever again?

What if you had automated campaign insights and recommendations delivered to your fingertips without the need for data or campaign analysts?

Well, this is what we are working on and would love 3 mins of your time to help us!

Check it out here: https://www.getfeedback.com/r/fsMk6XjG

Thank you!

Will Scully-Power



Datarati Core Values
April 18, 2017, 11:11 pm
Filed under: Uncategorized



Data Scouts launches digital transformation program for Australian Universities

Data Scouts launches digital transformation program for Australian Universities

Data Scouts provides ‘student first’ digital transformation course for university staff in recruitment, admissions, student services and alumni

Wednesday 29th March 2017 – SYDNEY AUSTRALIA: – Data Scouts (www.datascouts.com.au) Australia’s largest training and recruitment agency specialising in Marketing Automation and CRM today announced the launch of its ‘student first’ digital transformation course.

The Data Scouts digital transformation course methodology focuses on bringing together all faculties from across the university together to build a university wide student experience vision.

Each facility then breaks down into teams tasked with mapping out the current state of the student lifecycle and experience. These teams then map out the future state of the student lifecycle including a set of prioritised campaigns that will deliver on the university’s corporate and marketing objectives and that are aligned their new student experience vision.

From here the university can then review the technology needed from marketing automation and CRM software vendors to enable these campaigns along with a breakdown of the skills required within these teams to implement them.

“We’re very excited with the launch of this course and have seen some early success having launched with one of Australia’s most prestigious universities where we are training over 400 of their staff on our digital transformation methodology” said Will Scully-Power, Co-Founder at Data Scouts.

“We have found a large number of Australian universities have procured a marketing automation and/or CRM platform without staff really understanding the why and more importantly how certain campaigns are helping to achieve the universities objectives. By aligning the Data Scouts training methodology with technology vendor product training, we enable university staff to get much faster time to value in their digital transformation programs, said Marcus Zeltzer, Co-Founder at Data Scouts.

Data Scouts has established strategic partnerships with both the Association for Data-Driven Marketing & Advertising (ADMA) and the Australian Marketing Institute (AMI) to deliver digital transformation and customer experience training courses to thousands of its members nationally across Australia & New Zealand.

Contacts

Will Scully-Power                   Marcus Zeltzer
0400828866                            0401033114
will.sp@datascouts.com.au   marcus.zeltzer@datascouts.com.au




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