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Filed under: CRM, Customer Experience, Customer Lifecycle Marketing, Marketing Automation | Tags: Data Scouts
Data Scouts launches digital transformation program for Australian Universities
Data Scouts provides ‘student first’ digital transformation course for university staff in recruitment, admissions, student services and alumni
Wednesday 29th March 2017 – SYDNEY AUSTRALIA: – Data Scouts (www.datascouts.com.au) Australia’s largest training and recruitment agency specialising in Marketing Automation and CRM today announced the launch of its ‘student first’ digital transformation course.
The Data Scouts digital transformation course methodology focuses on bringing together all faculties from across the university together to build a university wide student experience vision.
Each facility then breaks down into teams tasked with mapping out the current state of the student lifecycle and experience. These teams then map out the future state of the student lifecycle including a set of prioritised campaigns that will deliver on the university’s corporate and marketing objectives and that are aligned their new student experience vision.
From here the university can then review the technology needed from marketing automation and CRM software vendors to enable these campaigns along with a breakdown of the skills required within these teams to implement them.
“We’re very excited with the launch of this course and have seen some early success having launched with one of Australia’s most prestigious universities where we are training over 400 of their staff on our digital transformation methodology” said Will Scully-Power, Co-Founder at Data Scouts.
“We have found a large number of Australian universities have procured a marketing automation and/or CRM platform without staff really understanding the why and more importantly how certain campaigns are helping to achieve the universities objectives. By aligning the Data Scouts training methodology with technology vendor product training, we enable university staff to get much faster time to value in their digital transformation programs, said Marcus Zeltzer, Co-Founder at Data Scouts.
Data Scouts has established strategic partnerships with both the Association for Data-Driven Marketing & Advertising (ADMA) and the Australian Marketing Institute (AMI) to deliver digital transformation and customer experience training courses to thousands of its members nationally across Australia & New Zealand.
Data Scouts acquires Careers in the Cloud
Data Scouts makes second acquisition in bid to build $100M training and recruitment company
Tuesday 7 February 2017 – SYDNEY AUSTRALIA: – Data Scouts (www.datascouts.com.au) Australia’s largest training and recruitment agency specialising in Marketing Automation and CRM today announced its second acquisition within the last 12 months.
Data Scouts is acquiring Careers in the Cloud (www.careersinthecloud.com.au) a specialist Salesforce recruitment consulting firm that provides advisory and recruitment services in the cloud computing and software as a service (SaaS) space.
Careers in the Cloud is led by well-known industry veteran Tony Kvatch who will lead the recruitment arm of the Data Scouts business. Tony has over 10 years-experience in IT sales and recruitment including the last 4 years focused on recruitment within the Salesforce.com ecosystem, and 5 years as a Salesforce User and part Administrator.
“We’re thrilled to have Tony Kvatch join our team at Data Scouts. His knowledge, network and keen eye for quality talent in this space are second to none and we look forward to him joining our executive team,” said Will Scully-Power, Co-Founder at Data Scouts.
“The acquisition of Careers in the Cloud forms part of our strategic plan in building the largest training and recruitment agency within the Asia-Pacific region which specialises in Marketing Automation & CRM,” said Marcus Zeltzer, Co-Founder at Data Scouts.
“I’m very excited to join a team of industry leaders with such a bold vision. My goal is to help Salesforce Administrators, Salesforce Developers, Salesforce Platform Managers, Salesforce Business Analysts, Salesforce Project Managers, Salesforce Consultants, Salesforce Marketing Experts and Salesforce Architects land the best possible role available to them.
In turn, this will help our Data Scouts customers take full advantage of the Salesforce platform with the best the best possible available talent in the industry,” said Tony Kvatch, Recruitment Director at Data Scouts.
Data Scouts’ acquisition comes off the back of its acquisition of the Sydney Data Miners in Feb 2016, a group of over 1900 Marketing Automation and CRM professionals.
Data Scouts has established strategic partnerships with both the Association for Data-Driven Marketing & Advertising (ADMA) and the Australian Marketing Institute (AMI) to deliver digital transformation and customer experience training courses to thousands of its members.
Come meet the Data Scouts team at the Salesforce World Tour in Sydney on 21 March 2017.
Register here: https://www.salesforce.com/au/events/sfwt17/
Tony Kvatch (Profile Pic here)
0414 466 116
0400 828 866
0401 033 114
Datarati has appointed Jarther Taylor as the new CEO to lead the APAC growth strategy in the $5.5 Billion marketing automation industry
Monday 23 January 2017 – SYDNEY AUSTRALIA: – Datarati (www.datarati.com.au) Asia-Pacific’s strategic customer journey & experience company has today announced the appointment of Jarther Taylor as the new Chief Executive Officer (CEO).
Jarther joins Datarati from Telstra Business where he was the General Manager of Marketing, accountable for the segment’s marketing planning and execution. Prior to joining Telstra, Jarther worked at IBM in several regional and domestic marketing and consulting roles.
Jarther’s appointment comes off the back of a significant investment in Datarati’s offshore Centre of Excellence (COE) which has been established in the heart of India’s Silicon Valley; Bangalore. The Datarati COE is responsible for delivering Marketing Automation & CRM technical implementation, integration and campaign management services to Datarati customers throughout the Asia-Pacific region.
“I’m thrilled to be joining such a strong Salesforce Marketing, Sales and Service Cloud partner. Datarati have developed some significant intellectual property in the Telecommunications, Automotive, Retail, Financial Services & Healthcare industry verticals and I’m really looking forward to growing our strategic customer relationships and partnerships.
Datarati have significant best practice strategic, technical and campaign management capabilities following the implementation of over 1,000 marketing automation and CRM solutions,” said Jarther Taylor, CEO of Datarati.
Jarther will be replacing the agency’s founder, Will Scully-Power who has held the role of Managing Director for the past 8 years.
“I’m ecstatic we’ve been able to attract such a high-quality executive to the Datarati management team. Jarther is truly passionate about using marketing automation and CRM data to deliver exceptional customer journeys and experiences. This is the core of our DNA at Datarati and the team is very excited about this new leadership appointment,” said Will Scully-Power, founder of Datarati.
“After 8 years at the helm of Datarati, it’s now time for me to step back from running Datarati and focus more of my time on strategic projects including growing Datarati in India and Singapore and building new products and services in the marketing automation and CRM space.”
Filed under: #mktgcloud, Customer Experience, Customer Lifecycle Marketing, Marketing Automation, Marketing Cloud | Tags: Customer Journeys
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Retention Customer Journeys
Lapsed Customer Journeys