Will Scully-Power

You can now view Excel files on the iPhone
September 30, 2008, 10:52 pm
Filed under: Applications, Excel, iPhone | Tags: , , ,

Today sees the launch of an iPhone app that attempts to fulfill the store’s original promise by adding a truly useful feature to the iPhone that many have longed for since its introduction: modifiable spreadsheets.

The iPhone has allowed users to view Excel and Numbers files since its launch, but until now users have been unable to create or edit them.

The aptly named Spreadsheet application is available for $7.99 here, claiming to be the first Excel-like program on the platform. And it delivers, but with one deal-breaking caveat.

Included among Spreadsheet’s features are:

-Multiple cell types, including Numeric, Date, Time, Currency, Percentage and Text
-Cell formatting options, including bold, italic, text and background color, cell sizes and alignments.
-Copy/cut/paste operations.
-A range of functions, including date/time, math, statistical, string and trigonometric functions.
-Export (via email) to external spreadsheet applications.

The program’s most glaring flaw is its inability to import Excel spreadsheets – something the developer promises to release in the next update, but should have been included from the start.

This oversight will make the program nearly useless for most professionals, but if you’re only looking to make basic spreadsheets on the fly it works as advertised. Files made on the phone are saved in the standard XML format, and can be Emailed for further modifications on PCs.

The interface will be familiar to anyone who has used Excel or a similar program before – you use your finger to select cells, and can enter numbers and equations using the same syntax.

Spreadsheet may be the first app available in this space, but a number of other offerings are on the way, including Mariner.


Faceboook launches new iPhone App
September 30, 2008, 10:09 pm
Filed under: iPhone, Mobile, Social Media | Tags: , ,

Facebook tonight launched version 2.0 of its Facebook for iPhone application, bringing many features that were before only available on the site to a mobile device for the first time.

With version 2.0:

The home page now features a full News Feed, along with access to filtered views of the News Feed, like Status Updates, Posted Items, Live Feed, and Events.

  • Full photo tagging and posting is now supported.
  • Notifications are now accessible for the first time.
  • Profiles now have tabs, like the Facebook website redesign.
  • Feed comments are accessible both here and on the News Feed.

Overall, Facebook for iPhone now looks and feels like a fully featured Facebook – it’s a remarkably well designed product

Facebook’s Joe Hewitt, the lead developer of the iPhone application, said shortly after the release tonight, “I’ve been hearing some bug reports in 2.0, so I will probably wind up doing a 2.1 release in the short term to address many of these problems. Please tell me if you find anything wrong (in the comments here, or you can message me), and I will try to fix it.”

Facebook for iPhone can be downloaded by heading to the App Store on your iPhone.

Will Scully-Power to keynote ADMA’s 2008 Data Day with Optus

Do you believe in the power of data?

Since the origin of marketing, data has been a constant. It underpins all good communication and is critical to campaign success. And, while data was important in the past, it will be even more fervently worshipped by smart marketers in the future on their crusade for improved ROI.

Get your data techniques right and take your results to heavenly levels.

With the right techniques and tools, your data can be a very powerful asset. Data Day 2008 will show you the way to boost results, maintain your competitive advantage and develop almighty relationships. In this one-day, jam-packed conference you’ll hear from expert data strategists and learn inside tips from a diverse range of brands including Optus, Visa, Camera House and Woolworths.

Concurrent afternoon streams allow you to focus on the topics that are most relevant to your area of worship. Lessons on Fundamentals, Advanced Analytics, B2B and Digital all offer valuable insights to help you tackle the challenges your business faces now and in the future.

Plus, an exclusive group of exhibitors will demonstrate innovative tools and solutions to help you practice all that is preached. Discover the most effective resources from leading suppliers including SEMA, Acxiom, Experian, Impact Lists, Sensis, Traction and Veda Advantage.

For more information on the full conference programme and the exhibitors visit www.adma.com.au/dataday.

Dates and Venues
Melbourne Thursday 23 October, 8.30am – 5.00pm
Brisbane Tuesday 28 October, 8.30am – 5.00pm
Sydney Thursday 30 October, 8.30am – 5.00pm
Price $395 for ADMA members
$565 for non-members
To register Download the registration form, visit www.adma.com.au/dataday or contact Victoria Walker on 02 9277 5413

Be enlightened. Book now for ADMA’s Data Day 2008.

How to measure video engagement
September 29, 2008, 11:08 pm
Filed under: Analytics, Video | Tags: , ,

Visible Measures have just come out with with a new pretty cool app that allows you to measure video engagement.

Check out their video demo here: http://www.visiblemeasures.com/see-it-in-action/true-reach-demo/

Referral Analytics is finally here!
September 28, 2008, 11:07 pm
Filed under: Analytics | Tags: ,

Imagine a world where you could see where your competitors were getting traffic, and also know where 97% of your potential customers were going after visiting your site! Before now, it was almost impossible to find great data on your rivals’ customer acquisition tactics – equally frustrating was trying to understand where people were going when they left your site.

Screenshot of TinyURL Referral Analytics

How long does it take you to implement your tests?
September 28, 2008, 10:55 pm
Filed under: A/B Testing, Multivariate Testing | Tags: , ,

Sitespect have just realeased a video that I think we can all relate too. When marketing want to test, how long does it actually take before it gets implemented?

With Sitespect there is no need for page tagging or IT involvment. A marketers dream app 🙂


Redbox: What do we do?
September 25, 2008, 6:46 am
Filed under: Analytics, Data, Visualisation | Tags: , ,

Problem: How can we visualise the importance of data and actionable insights for each campaign? Something we can give our staff and clients to sell the true value of data, analytics and optimisation.

Solution: Jelly beans jar with a letter that reads:

“John sees hundreds of jelly beans in a jar. Will sees 142 blue, 127 white and 212 orange and that 20% of males 25 years and older dis-like the the taste of the black jelly beans, while 10% of women will eat all the red ones first and can then predict based on the data model, that their next likely choice of colour will be white”.

Call me to optimise your lollies: (02) 9016 1682

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