Filed under: Applications, Excel, iPhone | Tags: Applications, Excel, iPhone, Spreadsheets
Today sees the launch of an iPhone app that attempts to fulfill the store’s original promise by adding a truly useful feature to the iPhone that many have longed for since its introduction: modifiable spreadsheets.
The iPhone has allowed users to view Excel and Numbers files since its launch, but until now users have been unable to create or edit them.
The aptly named Spreadsheet application is available for $7.99 here, claiming to be the first Excel-like program on the platform. And it delivers, but with one deal-breaking caveat.
Included among Spreadsheet’s features are:
-Multiple cell types, including Numeric, Date, Time, Currency, Percentage and Text
-Cell formatting options, including bold, italic, text and background color, cell sizes and alignments.
-A range of functions, including date/time, math, statistical, string and trigonometric functions.
-Export (via email) to external spreadsheet applications.
The program’s most glaring flaw is its inability to import Excel spreadsheets – something the developer promises to release in the next update, but should have been included from the start.
This oversight will make the program nearly useless for most professionals, but if you’re only looking to make basic spreadsheets on the fly it works as advertised. Files made on the phone are saved in the standard XML format, and can be Emailed for further modifications on PCs.
The interface will be familiar to anyone who has used Excel or a similar program before – you use your finger to select cells, and can enter numbers and equations using the same syntax.
Spreadsheet may be the first app available in this space, but a number of other offerings are on the way, including Mariner.
Filed under: Analytics, Data, Events | Tags: ADMA, Australian Direct Marketing Association, Data Day 2008, Kristy Yoon, Optus, Will Scully-Power
Do you believe in the power of data?
Since the origin of marketing, data has been a constant. It underpins all good communication and is critical to campaign success. And, while data was important in the past, it will be even more fervently worshipped by smart marketers in the future on their crusade for improved ROI.
Get your data techniques right and take your results to heavenly levels.
With the right techniques and tools, your data can be a very powerful asset. Data Day 2008 will show you the way to boost results, maintain your competitive advantage and develop almighty relationships. In this one-day, jam-packed conference you’ll hear from expert data strategists and learn inside tips from a diverse range of brands including Optus, Visa, Camera House and Woolworths.
Concurrent afternoon streams allow you to focus on the topics that are most relevant to your area of worship. Lessons on Fundamentals, Advanced Analytics, B2B and Digital all offer valuable insights to help you tackle the challenges your business faces now and in the future.
Plus, an exclusive group of exhibitors will demonstrate innovative tools and solutions to help you practice all that is preached. Discover the most effective resources from leading suppliers including SEMA, Acxiom, Experian, Impact Lists, Sensis, Traction and Veda Advantage.
For more information on the full conference programme and the exhibitors visit www.adma.com.au/dataday.
|Melbourne||Thursday 23 October, 8.30am – 5.00pm|
|Brisbane||Tuesday 28 October, 8.30am – 5.00pm|
|Sydney||Thursday 30 October, 8.30am – 5.00pm|
|Price||$395 for ADMA members
$565 for non-members
|To register||Download the registration form, visit www.adma.com.au/dataday or contact Victoria Walker on 02 9277 5413|
Be enlightened. Book now for ADMA’s Data Day 2008.
Imagine a world where you could see where your competitors were getting traffic, and also know where 97% of your potential customers were going after visiting your site! Before now, it was almost impossible to find great data on your rivals’ customer acquisition tactics – equally frustrating was trying to understand where people were going when they left your site.
- Referral reports reveal that TinyURL.com receives 18.3% of it’s traffic from Twitter, a growth of nearly 20% from last month;
- Destination reports show that circuitcity.com receives 4.80% of the visitors leaving bestbuy.com and that bestbuy.com receives only 2.05% of the visitors leaving circuitcity.com!
Filed under: A/B Testing, Multivariate Testing | Tags: A/B Testing, Multivariate Testing, Sitespect
Sitespect have just realeased a video that I think we can all relate too. When marketing want to test, how long does it actually take before it gets implemented?
With Sitespect there is no need for page tagging or IT involvment. A marketers dream app 🙂
Filed under: Analytics, Data, Visualisation | Tags: Analytics, Data, Optimisation
Problem: How can we visualise the importance of data and actionable insights for each campaign? Something we can give our staff and clients to sell the true value of data, analytics and optimisation.
Solution: Jelly beans jar with a letter that reads:
“John sees hundreds of jelly beans in a jar. Will sees 142 blue, 127 white and 212 orange and that 20% of males 25 years and older dis-like the the taste of the black jelly beans, while 10% of women will eat all the red ones first and can then predict based on the data model, that their next likely choice of colour will be white”.
Call me to optimise your lollies: (02) 9016 1682