Will Scully-Power

Cleanupdata.com – an easy tool to clean up your data
November 30, 2008, 9:14 pm
Filed under: Data | Tags: , ,


Check out this cool little app that allows you to clean up your data quickly and easily.



Do you Zoetrope?
November 27, 2008, 6:48 am
Filed under: Data, Visualisation | Tags:


Check this out… imagine the hypothesis you could generate with this tool using multiple sets of online datal!!!


Snap Snap SnapAds.com
November 27, 2008, 6:04 am
Filed under: Behavioural Targeting | Tags: , ,


Very cool new start-up that will be very disruptive in the online media space.

new startup SnapAds has put together an ad service that effectively combines the theory of natural selection with banner ads – with very impressive results.

The company has created a system that dynamically adjusts the appearance of banner ads over time to maximise engagement.

A three day trial campaign for a recent film saw an increased clickthrough rate of 1922% over three days.

Flip for it! The new Blackberry Pearl Flip Phone
November 26, 2008, 10:20 pm
Filed under: Mobile | Tags: ,


Blackberry come into the agency yesterday to demo a number of new Blackberry handsets.

I was lucky enough to score the new Blackberry Pearl Flip Phone.

Will let you know my thoughts in a few weeks time after I’ve dropped it, lost it and spent to much time on mobile facebook to give you my feedback.

In the meantime, check it out at: www.flipforit.com.au

Program targeting with Google TV
November 26, 2008, 8:57 pm
Filed under: Behavioural Targeting | Tags: , ,


Google said it instituted new search technology today for the Google TV Ads Platform that will let advertisers make their TV spots more targeted.

Google TV Ads is the search giant’s foray into the TV advertising business that lets marketers buy TV spots in the Google system based on the same auction technology that has made Google’s search advertising business so popular.


Come join M&C Saatchi / Mark in the data, analytics & optimisation team!
November 26, 2008, 3:05 am
Filed under: Analytics, Data | Tags: , , ,


Are you ready to make your Mark?

We are on the hunt for data, campaign & optimisation analysts!

Come join our 70+ crew today and work on tier-1 brands including Optus, Qantas, Westfield, IAG and Woolworths!

Interested? Send your CV to:

Will Scully-Power
Data Director
M&C Saatchi / Mark.
or call me on (02) 9016 1682

Omniture SiteCatalyst Now Available for Google Android-Based Mobile Phones
November 25, 2008, 6:48 am
Filed under: Mobile, Web Analytics | Tags: , ,

Omniture, today announced the availability of a new mobile application for Omniture SiteCatalyst designed to work on mobile devices running Google Android. Omniture SiteCatalyst for Google Android is the first online business analytics application for tracking web, mobile and video now available on Android Market.

More: http://www.omniture.com/press/591?s_cid=3445

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