Will Scully-Power

Snap Snap SnapAds.com
November 27, 2008, 6:04 am
Filed under: Behavioural Targeting | Tags: , ,


Very cool new start-up that will be very disruptive in the online media space.

new startup SnapAds has put together an ad service that effectively combines the theory of natural selection with banner ads – with very impressive results.

The company has created a system that dynamically adjusts the appearance of banner ads over time to maximise engagement.

A three day trial campaign for a recent film saw an increased clickthrough rate of 1922% over three days.


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