Learning what attracts the click
December 7, 2008, 9:06 am
Filed under: A/B Testing, Behavioural Targeting, Optimisation, Testing | Tags: Adisn, Publicis Groupe, Tumri, VivaKi Ventures
Filed under: A/B Testing, Behavioural Targeting, Optimisation, Testing | Tags: Adisn, Publicis Groupe, Tumri, VivaKi Ventures
A great article from the New York Times on what attracts a consumer to click on your online ad and covers some of the new companies working in this space.
Check it: http://www.nytimes.com/2008/12/03/business/media/03adco.html
Leave a comment
