Will Scully-Power

Why sometimes your Google Ads don’t appear? – Impression Share
January 12, 2009, 8:15 pm
Filed under: Search | Tags: ,


I came across this post this morning which goes to explain the concept of Impression Share i.e. the percentage of the time that your ads were displayed to people who entered search queries which match your keywords (at their specified match types).

100 minus Impression Share is the percentage of the time your ads didn’t run when you thought they would.

If your campaigns are profitable, the missing impressions are missing profit. Who can afford missing profit these days?

More: http://www.clickequations.com/blog/2009/01/google-adwords-impression-share/


1 Comment so far
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Hey Will,

Thanks for the shout out. We talk about Impression Share a lot in our demos and it’s surprising how little it’s used.


Comment by Alex

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