Will Scully-Power


iPhone Users 66% More Likely to Respond to Mobile Ads
February 9, 2009, 12:12 am
Filed under: Research | Tags: ,

iphone

Users of Apple’s iPhone are 23% more aware of mobile ads than non-iPhone users and 66% more likely to respond to them, according to findings from the Q4 2008 Mobile Advertising Report, which is based on a survey by Limbo and GfK Technology.

More: http://www.marketingcharts.com/interactive/iphone-users-66-more-likely-to-respond-to-mobile-ads-7841/?utm_campaign=newsletter&utm_source=mc&utm_medium=textlink

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