Will Scully-Power

Marketing ROI – The rules have changed
February 9, 2009, 1:52 am
Filed under: Events | Tags: , , ,


You’re invited to attend ‘Marketing ROI – The rules have changed’ breakfast briefing which I will be speaking at on Thursday 26th February 2009.

Event Summary:

There will be winners and losers as the aftermath of the current financial crisis flows through the Australian economy, the survivors will have one thing in common,a relentless focus on customers who matter most.

Come and hear leading industry experts discuss over an executive breakfast the essential focus marketing departments must have to deliver value in these challenging times.

SAS Australia and Deloitte are pleased to host an industry leading seminar and panel discussion that will address:

  • How smart Marketers are responding to the Financial Crisis
  • Unlocking hidden customer value
  • Improving Marketing ROI by 30%

The scene will be set by Dale de Luca, Partner, Analytic Insights, Deloitte, who will introduce the challenges all executive marketers are facing due to added pressures being placed on their operational expenses.

Panel Members

Cahyadi Poernomo

Head of Campaign Analytics and Intelligence, Vodafone

Andrew Hughes

Head of Research & Analytics, St George Bank

Will Scully-Power

Director of Data, M&C Saatchi

Prakash Kuttikatt

General Manager, Customer Intelligence, SAS Australia

REGISTER HERE: http://www.sas.com/offices/asiapacific/sp/marketingroi/index.html


1 Comment so far
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Pity this is not going to be in Perth. However, we are making a concerted effort to introduce additional social values to our business model. We have just set up the No Tall Poppies group from Australia on kiva.org.

Lesley Dewar invites you to visit the No Tall Poppies group on Kiva.org here http://is.gd/iTHN

Comment by Lesley Dewar

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