Will Scully-Power


Superbowl ad effectiveness of driving consumer traffic online
February 9, 2009, 12:03 am
Filed under: Research | Tags: ,

  • A second-by-second look at commercial avoidance reveals that about 1% of commercial seconds were avoided by channel changing.
  • Interestingly, the NBC-HD audience was even less likely to tune away, with only 0.8% percent of those seconds being lost, perhaps reflecting the fact that almost all of the Super Bowl advertising was presented in high definition.

Full Highlights: http://www.tnsmediagroup.com/news/02042009.htm

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