Will Scully-Power

FTC addresses behavioural targeting community


The Federal Trade Commission is putting the advertising industry on notice: either implement stronger privacy protections when it comes to behavioral targeting or we will do it for you.

In the FTC’s 48-page Staff Report on Behavioral Advertising (PDF), the commission includes a set of four revised principles, which are currently non-binding. 

More: http://www.washingtonpost.com/wp-dyn/content/article/2009/02/12/AR2009021201774.html


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