Will Scully-Power

Join ‘The Datarati’ Linkedin Group
February 20, 2009, 4:22 am
Filed under: Datarati | Tags: , , , ,


In late 2008, I coined the term ‘Datarati’. The datarati refers  to a new generation of data gurus who have emerged on the online advertising scene. 

The datarati are responsible for using data to optimise the campaign performance of the world’s largest brand owners. The datarati provide actionable insights including media-channel agnostic recommendations which are informed by data and supported by technology.

Join our Linkedin Group today: http://www.linkedin.com/groups?gid=1814198


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