Will Scully-Power

Omniture launches Amazon.com style recomendation engine


Omniture Recommendations features a marketer-friendly user interface and a portfolio of pre-built algorithms that display relevant products or content such as popular and similar items, to drive maximum conversion, customer engagement and revenue.

In addition, site and product affinity algorithms can determine which products or content to present based on a combination of criteria including: page views, cart adds and removes, and overall site activity.

Marketers can also drill down to granular levels of control, modifying the recommendation algorithms based on certain parameters, such as price ranges, product categories and other variables. As a result, marketers can balance recommendations between customer behavior insights and current business needs.

The application also includes built-in testing and reporting capabilities.

More: http://www.omniture.com/press/655


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