Will Scully-Power

Bigger creative ad sizes produce bigger results
February 22, 2009, 11:32 am
Filed under: A/B Testing, Multivariate Testing, Testing

DoubleClick data shows a strong correlation between larger creative sizes and results, such as higher interaction rates and click-through rates.

So, this large format unit by Las Vegas Convention & Visitor’s Authority and R&R Partners is sure to please. You can view the impressive 976×250 creative in their gallery here, or by clicking the screenshot below. 

Las Vegas on YouTubeMore: http://www.doubleclick.com/insight/blog/archives/doubleclick-rich-media-and-video/see-the-big-creative-for-las-vegas.html

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