Will Scully-Power


Marketing as a Service has arrived with BlueKai
February 23, 2009, 8:54 pm
Filed under: Behavioural Targeting | Tags: ,

bluekai-logo

I came across this company today. They essentially provide you with Marketing as a Service. 

 

Much like with commercials on television, online consumers like you are familiar with receiving messages from marketers in exchange for free or subsidised content across the Internet. While BlueKai has not come up with a solution to eliminate advertising altogether, they’ve created an anonymous registry of online preferences that helps you manage and control what marketers know about you.

In return, you, the consumer, are rewarded with the 3C’s: control, charity, and content.

Control—With the BlueKai registry, you can control and manage your online preferences by selecting or de-selecting topics of interest. Your preferences may be used anonymously to influence which types of marketing messages you receive across partner sites that we work with. Or you can choose to not participate at all. (But we encourage you to read on before you decide!)

Charity—It gets better! When marketers pay to access anonymous data from BlueKai, you will be rewarded with a credit to donate to the charity of your choice.

Content—By voluntarily sharing your online preferences, you’re helping marketers provide polite and relevant marketing to you, while they continue to pay the publishers who manage the Web sites you frequent. In return, you will continue to reap the benefits of free content that is available across the Internet.

Check it out: http://www.bluekai.com

http://adage.com/digital/article?article_id=134816

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