Will Scully-Power

We’re drowning in data
February 26, 2009, 12:39 am
Filed under: Ad Exchange, Ad Network | Tags: ,


Some interesting insights in this video…

At Quantcast’s September ’08 AdWeek event, agency panelists discuss the growing challenge of data overload — who collects, stores, processes, but most importantly derives value from new data streams being enabled by direct-measurement.

Moderated by Mark McLaughlin, President, McLaughlin Strategy, panelists include: Andy Fisher, Analytics Director & National Lead, Avenue A | Razorfish; Michael Vinson, SVP/Managing Director, Digital Insights & Analytics, Starcom MediaVest Group; and Lee Doyle, CEO, North America, Mediaedge:cia.

Watch the video:  http://vimeo.com/2228847


1 Comment so far
Leave a comment

[…] a post, he points to a video from an AdWeek Quantcast panel last Fall. There is a bit in this video from […]

Pingback by Agencies: Using Data Analytics to Inform Creative and Advertising | Creatalytics by Matthew Burgess

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: