Will Scully-Power


We’re drowning in data
February 26, 2009, 12:39 am
Filed under: Ad Exchange, Ad Network | Tags: ,

andy-fisher

Some interesting insights in this video…

At Quantcast’s September ’08 AdWeek event, agency panelists discuss the growing challenge of data overload — who collects, stores, processes, but most importantly derives value from new data streams being enabled by direct-measurement.

Moderated by Mark McLaughlin, President, McLaughlin Strategy, panelists include: Andy Fisher, Analytics Director & National Lead, Avenue A | Razorfish; Michael Vinson, SVP/Managing Director, Digital Insights & Analytics, Starcom MediaVest Group; and Lee Doyle, CEO, North America, Mediaedge:cia.

Watch the video:  http://vimeo.com/2228847

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[…] a post, he points to a video from an AdWeek Quantcast panel last Fall. There is a bit in this video from […]

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