Google and AFL football maker Sherrin have created a football which fuses sports and online tracking technology.
Dubbed the gBall, it uses GPS and motion sensor technologies, with data interpreted by special algorithms to search for upcoming AFL talent.
Users can plug in their gBall online, and will be instantly provided with kicking tips, style suggestions and tutorials based on their data, which is also sent to national talent scouts and player agents.
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I have been invited to present as the International Keynote speaker at the 2009 Even Smarter Data conference being held in Auckland tomorrow.
The Even Smarter Data One-day Forum is a day packed with invaluable insights and practical solutions on data-driven marketing.
You’ll hear inspiring case studies from some of Australasia’s leading data professionals, see what has worked for them and learn how they successfully implemented exceptional database vision and strategies in their campaigns.
Click here for programme details: http://www.marketing.org.nz/cms/Events_and_Training/5037
The Twitter ecosystem has responded with a wide range of tools for analysis of Twitter data.
Web analytics behemoth Omniture recently announced the integration of Twitter data into their platform. At the same time, web analytics consultant Eric T. Peterson has been vigorously marketing Twitalyzer, a tool to evaluate individuals’ use of Twitter and metrics of influence.
Google’s Chrome Experiments released a cool visualization tool called Social Collider that reveals cross-connections between conversations on Twitter. Here are a few more Twitter analytics tools that I’ve run across:
Google is today rolling out a key upgrade to the algorithm powering its search engine which is based on “Australian-made” technology originally developed by a PhD student at the University of New South Wales.
The student was Ori Allon and the search engine process he developed at the university’s Kensington campus in 2005 was called Orion.
In 2006, Google acquired the rights to the Orion technology for an undisclosed sum and whisked Mr Allon, then aged 26, off to the Googleplex – its sprawling headquarters complex in Mountain View, California.
Most people on popular microblogging site Twitter (which just turned three) have probably seen customer service-type queries from other users — questions about how to make a product work, or complaints that it’s broken. That’s one of the reasons companies like Google have created their own Twitter accounts, and its why Salesforce.com is adding Twitter integration to its customer service product, which it calls the Service Cloud.
The core insight behind the Service Cloud is the fact that customer service has become decentralised and spread throughout the web. If customers need answers, they’re no longer calling into the company for help. They may not even be logging into the company’s customer service website. Instead, they’re looking on Google, on their social networks, and on other websites. The Service Cloud allows companies to use their Salesforce customer relationship management (CRM) accounts to find customer service queries across the web, to track them, and to capture those questions and answers for use elsewhere.
Social video technology and consulting company Vquence launched a new social video metrics product called VQmetrics with an event in Sydney last week.
The online SaaS (Software as a Service) product is used by Vquence’s customers as a tracking tool for viral video marketing campaigns and to undertake deep data analysis
on online video statistics. Dr Silvia Pfeiffer, Vquence’s CEO and former CSIRO research scientist, reported in her launch speech: “A video is 50 times more likely to rank on the first page of Google search results than any other content. It is therefore imperative for every product, brand, and marketing campaign to have a social video element.”
In addition, other social video networks such as MySpace.TV, Dailymotion, or Vimeo should also be included in marketing campaigns since their audiences are more
focused and a video can thus reach its target more easily. Vquence’s new VQmetrics product can collect and analyse usage and engagement statistics from a large set of social video networks and provide near-realtime reporting, which allows marketers to continuously improve on their strategies.
The “Go” microsite [go.visa.com] features seemingly random bits of data which the user can explore to see how Visa is “helping more people go places and do things.” In doing so, the site seems to be a conceptual mash-up between the previously posted Ueber Widget site recently presented by Sprint, and Amaztype, which uses a well-formed collection of images to form words.
The “global snapshots” mostly include little nice-to-know data goodies, such as “16,438 people in Paris smiling back at the Mona Lisa“, “580,000 web surfers in Afghanistan“, or “348 honeymooners sighing in Hawaii“. Other banner ads feature Flickr photos and live video streamed from different cities around the world that show people “going” and utilizing similar data.
Via Advertising Age.