Will Scully-Power

Google Analytics missing mobile traffic data
March 2, 2009, 9:58 am
Filed under: Mobile, Web Analytics | Tags: , ,


I came across this post today from Bryson Meunier’s blog. He talks about the data discrepancy when using Google Analytics to track mobile users.

“A word of caution, however: don’t expect an accurate count from Google Analytics or other JavaScript-based web analytics when it comes to tracking mobile users.

I did a small-scale two week test on my homepage of Google Analytics relative to Bango Analytics for desktop sites and found that Google Analytics only tracked 12% of the pageviews caught by Bango (see below for details).

Until Google Analytics and other JavaScript-based web analytics offer mobile-specific tracking, the only accurate method for tracking mobile users is to install mobile analytics.”


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