Will Scully-Power

How fit are you?
March 18, 2009, 9:17 am
Filed under: Statistics, Technology, Visualisation

Here is a great example of an ambient Fitness First Advertisment. When someone sits on the bus bench, the ad shows the the person’s weight on a big LED. Not only is it looking straight at that person, but it’s also up there for everyone else to see


1 Comment so far
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Could this have the opposite effect and “repel” the consumer in the experience, particularly for a brand such as FF that has a “love/hate” following with most consumers that are in love already being captive clients? Is that a risky acquisition strategy?

Comment by Consume-d

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