The “Go” microsite [go.visa.com] features seemingly random bits of data which the user can explore to see how Visa is “helping more people go places and do things.” In doing so, the site seems to be a conceptual mash-up between the previously posted Ueber Widget site recently presented by Sprint, and Amaztype, which uses a well-formed collection of images to form words.
The “global snapshots” mostly include little nice-to-know data goodies, such as “16,438 people in Paris smiling back at the Mona Lisa“, “580,000 web surfers in Afghanistan“, or “348 honeymooners sighing in Hawaii“. Other banner ads feature Flickr photos and live video streamed from different cities around the world that show people “going” and utilizing similar data.
Via Advertising Age.
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