Will Scully-Power


Grilling the new Datarati

datarati3Very cool to see the ‘Datarati’ term i coined last year is catching on.

” A new generation of data doyens emerged on the scene in the past year or so who parse online behaviors in new ways and also package and sell audiences differently.

From behavioral network exchanges to targeting technologies that leverage social networks, personal affinities, and media sharing, among other cyberspace behaviors.

But are these folks bringing value to the ecosystem and truly justifying the added effort and expense they incur?

Are we over-automating both the reading of behavioral data and execution of ad campaigns. ”

Watch the video here: http://au.truveo.com/Grilling-the-New-Datarati/id/3897815340

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