Will Scully-Power

Dynamic or Interactive Ads? Which have a better conversion rate?
May 4, 2009, 6:08 am
Filed under: Ad Exchange, Ad Network, Research | Tags: , ,


This is why its so important to analyse campaign data in its entirety i.e. media data + conversion data. If you are only measuring clicks as a success metric, you risk making the wrong optimisation recommendation.

More: http://blog.compete.com/2009/04/30/online-flash-interactive-ad-performance/


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