What are the best metrics to gauge social media campaign results? It’s been a subject of debate in recent years. There’s little doubt The Interactive Advertising Bureau’s just-released social media definitions and metrics will spur further debate.
“This document defines these supplemental metrics in more detail in an effort to stimulate growth by making the reporting of metrics for agencies and advertisers across
multiple media partners more consistent,” writes the IAB in its “Social Media Ad Metrics Definitions” document (download the .pdf).
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