Will Scully-Power


Beyond the banner click
May 19, 2009, 1:32 am
Filed under: Ad Exchange, Ad Network, Research | Tags: ,

When Internet users were surveyed to find out what actions they took when viewing a display ad on an ad-supported Website, nearly one-third said they clicked on the ad.

Behavior of US Internet Users Who Visited an Ad-Supported Website and Viewed Promotional* Ads, January 2009 (% of respondents)

In addition, 27% reported that they did an online search for the product, brand or company, and 21% typed the company Web address in their browser. Nine percent sought additional information using social media tools.

That means a click is only one measure of a display ad’s effectiveness.

More: http://www.emarketer.com/Article.aspx?R=1007090

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