Will Scully-Power

Yahoo Web Analytics launches from IndexTools acquisition
May 19, 2009, 1:40 am
Filed under: Web Analytics | Tags: , ,

Yahoo! has integrated its acquisition of IndexTools, a leading provider of web analytics software, with its own systems to provide a free full featured enterprise analytics solution which also now provides insight into the demographics and category interests of your website visitors.


Powerful and flexible dashboards, segmentation tools, and campaign management features make it faster and easier for online marketers and website designers to learn about and align with each audience.

The power and flexibility of Yahoo! Web Analytics come from the way it collects and stores data in raw, non-aggregated form, which makes it available to be filtered and segmented in new ways, long after the data is collected.

Data is also collected in near real time, making most data available in reporting within minutes – or seconds – of a website visit. This can be useful to closely monitor new campaigns, website content or breaking news.

Yahoo! Web Analytics also maintains historical data so you can go back to re-segment old data for new insight without any changes to page tags.

More: http://web.analytics.yahoo.com/

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