Filed under: Behavioural Targeting, Data, Research | Tags: Data, Technology Policy Institute
A new study by the think tank Technology Policy Institute concludes that new online privacy measures won’t help consumers and could hinder Web companies.
“Regulation should be undertaken only if a market is not functioning properly and if the benefits of new measures outweigh their costs,” states the 56-page report, “In Defense of Data.” “Our analysis suggests that proposals to restrict the amount of information available would not yield net benefits for consumers.”
To a large extent, the paper reiterates arguments that online ad companies first made a decade ago: Targeted ads are more relevant to consumers, subsidize free content, and pose no threat to privacy because they are anonymous.
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