Will Scully-Power


In defense of data
May 21, 2009, 7:32 am
Filed under: Behavioural Targeting, Data, Research | Tags: ,

Data Defense

A new study by the think tank Technology Policy Institute concludes that new online privacy measures won’t help consumers and could hinder Web companies.

“Regulation should be undertaken only if a market is not functioning properly and if the benefits of new measures outweigh their costs,” states the 56-page report, “In Defense of Data.” “Our analysis suggests that proposals to restrict the amount of information available would not yield net benefits for consumers.”

To a large extent, the paper reiterates arguments that online ad companies first made a decade ago: Targeted ads are more relevant to consumers, subsidize free content, and pose no threat to privacy because they are anonymous.

More: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=106318

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