Filed under: Research | Tags: AFR, Australian Financial Review, Marketing Directions 2009
Marketers face the challenge of keeping track of a myriad of measures that are applied directly to their performance, often as key performance indicators (KPI).
Marketers must understand the underlying data, forms of measurement and calculations of these measures to stay ahead.
Measurement is important at any time but particularly in the current economic climate, when solid data can make a significant difference to future budget allocation.
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