Will Scully-Power


The Twitter story – a data visualisation
June 30, 2009, 6:12 pm
Filed under: Social Media, Twitter | Tags: , ,

Twitter Story

Manolith, in collaboration with InfoShots, tells the story of Twitter.



Real-time actionable data insights
June 30, 2009, 7:18 am
Filed under: Surveys, Web Analytics | Tags: , ,

google_analytics_sample

How effective is knowing that a user from California referred from Bing abandoned their shopping cart with $283 of merchandise after visiting 12 web pages over 6 minutes if you have no clue why?

According to John Lovett, Senior Analyst covering web analytics at Forrester Research, “the problem [with web analytics] was that the complexity and inability to take action on the data largely inhibited success.”

The Kampyle – Google Web Analytics integration, solves the challenges associated with web analytics while providing the only website feedback solution fully integrated with Google Analytics API.

More: http://www.webanalyticsworld.net/2009/06/kampyle-introduces-stronger-integration.html



My new doorbell
June 27, 2009, 9:25 am
Filed under: Web Analytics | Tags:

Doorbell



What is cloud computing?
June 27, 2009, 3:43 am
Filed under: CRM, Marketing Automation | Tags: , ,

Cloud Computing

I was speaking with someone during the week about hosting their marketing and campaign data ‘in the cloud’ and they looked at me funny.

Here is a simple, clear, concise explaination: http://www.youtube.com/watch?v=ae_DKNwK_ms



Data Driven Discussions – series premiere!
June 26, 2009, 8:20 am
Filed under: Analytics, Search, Web Analytics | Tags: ,

Data Discussions

New short 5min data driven discussions series from our the boys at Google… check it..

More: http://www.youtube.com/watch?v=G2XRYizopcg&feature=player_embedded



Cloud computing to revolutionise the agency world
June 25, 2009, 11:42 pm
Filed under: CRM, Datarati, Marketing Automation | Tags: , ,

logo_adweek

R/GA’s Bob Greenberg used his seminar with Hewlett-Packard CMO Michael Mendenhall to extol the wonders of cloud-based computing, and take a few shots at how advertising is structured.

Greenberg is well known, of course, for his broadsides at traditional advertising. He predicted that hosted services would revolutionise marketing, making it more important than ever for brands to earn media rather than buy it.

http://www.adweek.com/aw/content_display/creative/news/e3i048f01beefa084a3c0a7f95c45ac999d



Google launches AgencyLand for agencies
June 25, 2009, 11:19 am
Filed under: Ad Exchange, Ad Network | Tags: , ,

Big Agencies

AgencyLand.

It may sound like an amusement park, but it’s actually an online educational portal Google is developing for ad shops, one that likely will help the search giant deeper entrench itself in an ad-agency community that’s often been wary of it.

The AgencyLand platform, now in beta with select agencies, houses a ton of Google-centric content created for agency staff. Naturally, much of it is focused on digital topics.

There are webinars, a searchable library with more than 200 marketing case studies and short, on-demand video segments featuring Google leaders such as Chief Economist Hal Varian.

It also aggregates Google’s array of ad tools, such as a media-planning tool that connects advertisers and publishers and a website optimiser, which helps measure user behavior on web pages.

More: http://adage.com/digital/article?article_id=137473




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