Filed under: Surveys, Web Analytics | Tags: Forrester Research, Google Analytics, Kampyle
How effective is knowing that a user from California referred from Bing abandoned their shopping cart with $283 of merchandise after visiting 12 web pages over 6 minutes if you have no clue why?
According to John Lovett, Senior Analyst covering web analytics at Forrester Research, “the problem [with web analytics] was that the complexity and inability to take action on the data largely inhibited success.”
The Kampyle – Google Web Analytics integration, solves the challenges associated with web analytics while providing the only website feedback solution fully integrated with Google Analytics API.
Filed under: CRM, Marketing Automation | Tags: Cloud Computing, Marketing Data, Software as a Service
I was speaking with someone during the week about hosting their marketing and campaign data ‘in the cloud’ and they looked at me funny.
Here is a simple, clear, concise explaination: http://www.youtube.com/watch?v=ae_DKNwK_ms
Filed under: Analytics, Search, Web Analytics | Tags: Data driven discussions, Google
New short 5min data driven discussions series from our the boys at Google… check it..
Filed under: CRM, Datarati, Marketing Automation | Tags: Adweek, Cannes, Cloud Computing
R/GA’s Bob Greenberg used his seminar with Hewlett-Packard CMO Michael Mendenhall to extol the wonders of cloud-based computing, and take a few shots at how advertising is structured.
Greenberg is well known, of course, for his broadsides at traditional advertising. He predicted that hosted services would revolutionise marketing, making it more important than ever for brands to earn media rather than buy it.