Filed under: Ad Network, Behavioural Targeting, Web Analytics | Tags: Ad Server data, Client Data, Comscore, Website Server Metrics
comScore today announced the introduction of Media Metrix 360, a ‘panel-centric hybrid’ solution to digital audience measurement.
The new approach combines person-level measurement from comScore’s proprietary 2 million person global panel with Web site server metrics in order to account for 100 percent of a Web site’s audience.
The new service will reconcile traffic metrics reported from client server-side and ad server data, with fully consistent, hybrid audience measures that can be used for improved planning of online media campaigns, and for evaluating the delivery of those campaigns at an unprecedented level of audience completeness and granularity.
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