Will Scully-Power


Facebook cracks down on use of data by advertisers
June 9, 2009, 12:59 pm
Filed under: Social Media | Tags:

facebook

Facebook has been increasingly cracking down on Platform ad networks that make liberal use of profile pictures and data to increase conversion.

Specifically, the policy enforcement team has been contacting ad networks lately instructing them to make sure they’re in the clear on two key issues:

  1. Misleading ad creative. Often times, some ad networks use friends’ photos or names in ads like “Can you beat their IQ score?” that falsely imply friends have previously engaged with the app or site being promoted.
  2. Putting user data in landing pages. Sometimes, ad networks have put Facebook profile photos in the landing pages users reach when they click on a Platform ad. This is also somewhat misleading and can violate Facebook’s privacy policy.

In general, Facebook is trying to clean up the image of ads on the Platform to maintain user trust. Obviously, it’s very challenging to do constant quality control on every ad network operating on the Platform.

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