Filed under: Analytics, Search, Web Analytics | Tags: Google Analytics, IP Address Filtering
If you have a team of people on your marketing team constantly checking the website you’re tracking with Google Analytics, filtering out specific IP addresses is one of the ways you can make sure you’re not tracking irrelevant visits to your site.
Excluding these IPs may help you get more accurate numbers for metrics like average time on site (since your marketing team probably spends the most time on your site every day), your visitors’ geographic locations, etc.
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