Will Scully-Power


10 signs you don’t understand web analytics
June 10, 2009, 10:59 pm
Filed under: Datarati, Web Analytics | Tags: ,

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1.) You bought the tool a year ago, and you’re still not measuring your business objectives.

2.) You still have to remind the executive team what your company’s KPIs are (hint: key performance indicators).

3.) You create these beautiful dashboards, and no one knows what they mean.

4.) Your boss is always asking about the number of “hits” your company’s website is getting.

5.) You’re still scratching your head wondering what you should segment and how it will help.

6.) Even though your homepage has an 80 percent bounce rate, your boss doesn’t want a change because he/she likes the way it looks

7.) You’re running multiple online marketing campaigns, and you have no idea which performs better.

8.) The one time you ran an A/B test, a winner was chosen — but no improvements ensued.

9.) You still can’t figure out why total site visits don’t add up in all the reports.

10.) You still design with HiPPO (highest paid person’s opinion) standards in mind.

Combining marketing insight with data is an extremely powerful and successful strategy.

More:  http://www.imediaconnection.com/content/23436.asp

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1 Comment so far
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oH WSP i’ll miss your hard truths and updates – I’m off to Europe on sabatical now but hope to see you once I’m back – in the meantime i’ll follow your twitter and this blog! I enjoy it keep it up!

Comment by Fi Reay




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