Will Scully-Power


Billboards to generate demographic data

Billboards

Singapore’s Agency for Science, Technology, and Research (A*Star) has developed a gender recognition system that could change the way advertising works in the future.

The technology uses sophisticated algorithms to differentiate facial features of males and females. However, unlike Face Detection 3.0, which is employed in point-and-shoots such as the Fujifilm FinePix F200EXR, the gender recognition system can only detect faces that are facing the camera.

The system can also track statistics such as the duration the viewer spends in front of the display.

More: http://news.cnet.com/8301-17938_105-10266755-1.html

Advertisements

1 Comment so far
Leave a comment

I am sure one of the boffins at the CSIRO or other innovation lab in Australia has done this as well – I saw a demo at CeBIT in 2008 – can’t remember who it was, just that it was very cool.

Comment by Annette




Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s



%d bloggers like this: