Filed under: Ad Exchange, Ad Network, Behavioural Targeting, Social Media | Tags: Contextual Ad Serving, Future of Social Web
In Jeremiah Owyan’s latest report “The Future of the Social Web” he pointed that in the near future we’ll start to see web pages dynamically created based on user profile ID in social networks.
Essentially, your corporate, media, or ecommerce site could provide contextual media, content, and advertisement based on users’ info before they login.
When the era of social context matures, it will look beyond just profile info, but also behavioral data, friend data, location, and content analysis of explicit and implicit data.
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