Will Scully-Power


Online advertisers continue to battle with Congress

House of Reps

On Thursday, the House of Representatives subcommittees on communication and consumer protection plan to hold a joint hearing to discuss online advertising and privacy.

The lawmakers will hear testimony from online giants like Google (GOOG – news – people ), Facebook and Yahoo!YHOOnews – people ), as well as privacy advocates.

The digital advertising industry will be watching for signs that Congress is preparing regulation that could limit so-called “behavioral advertising,” the fine-grained ad-targeting methods used by companies like Google property DoubleClick and Microsoft (MSFT – news – people ) unit Aquantive.

More: http://www.forbes.com/2009/06/17/online-advertising-privacy-technology-security-congress.html

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