Will Scully-Power

Welcome to the Datarati


“A new era is dawning for what you might call the Datarati— and it’s all about harnessing supply and demand. What’s ubiquitous and cheap? Data. And what is scarce? The analytic ability to utilise that data.”

– Hal Varian – Chief Economist – Google (Wired Magazine, May 2009)

I’ve recently left M&C Saatchi/Mark to launch Datarati Pty Ltd.

Today marks the official launch of Datarati, (www.datarati.com.au), a marketing analytics and optimisation company.

We provide digital advertising agencies, media agencies and their clients with actionable data driven insights which improve campaign performance and ROI.

Datarati provides a host of Software as a Service (SaaS) solutions which change the way marketing and sales and their digital agencies collaborate at every stage of a revenue cycle, through the execution of data driven trigger-based acquisition and retention campaigns.

We help marketing and sales teams and their digital agencies with demand generation and lead and contact scoring, nurturing and management in the pursuit of revenue and customer loyalty.

Through this, we shorten revenue cycles, demonstrate marketing ROI and ignite revenue growth across our client’s organisations.

We provide 4 key support services:

–        Multi-Channel Campaign Reporting & Analytics

–        Multi-Channel Campaign Optimisation

–        Marketing Automation & CRM strategy and implementation

–        Data Management, Data Hosting, Data Mining, Data Modelling

Welcome to the new era. Welcome to the Datarati.

Will Scully-Power
Managing Director

Postal Address:
PO Box R1314
R1314, Royal Exchange
NSW 1225

P: +61 400 828 866
E: will.sp@datarati.com.au
W: www.datarati.com.au


3 Comments so far
Leave a comment

Yo Will,
I just saw your site. Well done man…clean, relevant and a powerful value proposition.
Talk soon,

Comment by Joel Betts

Hey Will,

Chris Consi’s mate here, Luke B.

Cograts on the new company, will watch with interest. Let me know if you wanna expand to the west coast!


Luke B

Comment by Luke Byrne

Congratulations Will!

: )

The Zebras

Comment by Katie Harris

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