Will Scully-Power

Cloud computing to revolutionise the agency world
June 25, 2009, 11:42 pm
Filed under: CRM, Datarati, Marketing Automation | Tags: , ,


R/GA’s Bob Greenberg used his seminar with Hewlett-Packard CMO Michael Mendenhall to extol the wonders of cloud-based computing, and take a few shots at how advertising is structured.

Greenberg is well known, of course, for his broadsides at traditional advertising. He predicted that hosted services would revolutionise marketing, making it more important than ever for brands to earn media rather than buy it.



Leave a Comment so far
Leave a comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: