Will Scully-Power


Google launches AgencyLand for agencies
June 25, 2009, 11:19 am
Filed under: Ad Exchange, Ad Network | Tags: , ,

Big Agencies

AgencyLand.

It may sound like an amusement park, but it’s actually an online educational portal Google is developing for ad shops, one that likely will help the search giant deeper entrench itself in an ad-agency community that’s often been wary of it.

The AgencyLand platform, now in beta with select agencies, houses a ton of Google-centric content created for agency staff. Naturally, much of it is focused on digital topics.

There are webinars, a searchable library with more than 200 marketing case studies and short, on-demand video segments featuring Google leaders such as Chief Economist Hal Varian.

It also aggregates Google’s array of ad tools, such as a media-planning tool that connects advertisers and publishers and a website optimiser, which helps measure user behavior on web pages.

More: http://adage.com/digital/article?article_id=137473

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