Will Scully-Power


Real-time actionable data insights
June 30, 2009, 7:18 am
Filed under: Surveys, Web Analytics | Tags: , ,

google_analytics_sample

How effective is knowing that a user from California referred from Bing abandoned their shopping cart with $283 of merchandise after visiting 12 web pages over 6 minutes if you have no clue why?

According to John Lovett, Senior Analyst covering web analytics at Forrester Research, “the problem [with web analytics] was that the complexity and inability to take action on the data largely inhibited success.”

The Kampyle – Google Web Analytics integration, solves the challenges associated with web analytics while providing the only website feedback solution fully integrated with Google Analytics API.

More: http://www.webanalyticsworld.net/2009/06/kampyle-introduces-stronger-integration.html

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